Mobile News

Celebrating Mother’s Day with the creators of Winnie, an app to find child care

In celebration of Mother’s Day and Winnie’s fifth birthday, Apple met with the founders to chat about what they learned about app creation, its users, and the future of child care.

What advice would you give to developers who are about to launch their first app on the App Store?

Anne Halsall: Get your app in the world – just send it. You want to get it into the hands of as many people as possible. You need to get that feedback and incorporate it into your product development process. Don’t keep it private and polish and polish it until it’s perfect. Get him out as soon as possible. It’s really important.

What advice can you give on how to build a fantastic iOS app?

AH: Make use of Apple technologies. Build real native apps using the frameworks provided to you, and use the full range of features available so that when the user interacts with your app, they do so in a way that is truly consistent with the rest of their phones. and it feels really integrated. And most importantly, go to WWDC every year! [Anne has attended half a dozen times.]

What have you learned about how the needs of your users have changed in the last five years?

AH: Child care allows people to participate in the paid workforce, so how providers offer their service must keep up with the needs of the workforce, and the workforce changes indisputably. People work part-time and work shifts, and work more part-time, so providers need to be able to respond to and support that.

How has COVID-19 changed the landscape of child care?

Sarah Mauskopf: It changed everything. In September 2020 we studied 1,000 Winnie users to find out how the pandemic affected them, and data revealed that 1 in 4 families uses a parent who works from home as their child’s primary caregiver. I think many parents have recognized that it is unsustainable for them to work and care for children at the same time, and now we are starting to see people looking for daycare and preschool in record numbers.

AH: We also noticed a migratory change – there are a lot of openings in kindergartens and kindergartens in urban centers, and then the suburban centers that had more supply now have fewer. Ours data it shows us that families are moving from big cities and to the periphery across the United States – Chicago, New York, Miami, everywhere.

What do you think is the most important issue in child care now?

SM: What we’ve learned over the last five years is that providers are really key to solving this puzzle for parents – and this has been especially true during the pandemic. So many providers have been opened at great risk to themselves and their families to provide an essential service for not much recognition or pay. They are really not sung heroes. So our goal is to help connect parents to providers, but it’s also to help bring a higher level of respect and funding into the field. Because when that happens, communities across the county will benefit.

Source link

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button