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Apple’s Mac updates hurt smartphone sales

OPINION: It’s the weekend again, which means it’s time for us to remember the winner and the loser from last week’s tech headlines.

The most exciting news this week comes from Apple, which unveiled its latest MacBook Pro and Mac Mini computers, making the company an easy target for our winner. That being said, the iPhone maker has almost certainly suffered from a general downturn in the smartphone market.

Read on to find out more about this week’s winners and losers.

MacBook Pro 2023

Winner: Apple

Apple was our winner this week after the company quietly announced its Mac lineup.

Apple not only introduced updates to its MacBook Pro and Mac Mini computers, but also showed off powerful new chips that will power these Mac computers.

The M2 Pro and M2 Max are the latest additions to the company’s own Apple Silicon lineup, with the Pro expanding the existing M2 architecture with up to 12 cores of CPU, up to 19 GPU and fast unified memory up to 32GB. Memory.

The Max goes even further with a 38-core GPU and up to 96GB of combined memory, Apple says, making it the most powerful and efficient professional laptop chip in the world.

Both chips can be found in the new 14- and 16-inch MacBook Pros, while the M2 and M2 Pro are used in the new Mac Mini.

The MacBook lineup as a whole has seen incredible leaps since Apple started designing its own chips to replace older Intel-based MacBooks, and we can’t wait to see what these new chipsets bring to the table.

Samsung Galaxy S22 Ultra next to iPhone 13 Pro Max Pixel 6 Pro

Loser: Smartphones

Nearly every smartphone maker (including Apple) has been on the losing side this week after it was discovered that the mobile device market had fallen heavily at the end of 2022.

According to market report According to Canalys Research, the fourth quarter of 2022 marked the worst annual and fourth quarter performance in a full decade.

While this is bad news for all manufacturers, Apple has been the worst hit as the company managed to snatch the top spot from Samsung when it comes to market share.

Apple currently owns 25% of the market, while Samsung is slightly behind at 20%, though of course things could change as the latter unveils its Galaxy S23 lineup in February. Meanwhile, Xiaomi is in third place with 11% market share in the fourth quarter, followed by Oppo and Vivo.

Canalys attributes the sharp drop in year-over-year performance to smartphone makers grappling with the challenging macroeconomic environment that hit in 2022, when high-end devices bore the brunt of the crisis in the fourth quarter.

You might think that this will be good news for budget phone makers, but at the beginning of the year, low-end and mid-range smartphones were the first to suffer.

The outlook for 2023 doesn’t look bright either, with Canalys predicting a solid to modest growth in the smartphone market this year, with “rising interest rates, slowing economic growth and an increasingly struggling job market” among the reasons to blame.


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