Apple Music and Mercedes-Benz bring immersive spatial audio to drivers worldwide
October 16, 2022
PRESS RELEASE
Apple Music and Mercedes-Benz bring premium immersive spatial audio to drivers worldwide
PARIS Apple and Mercedes-Benz today announced that Apple Music’s acclaimed Spatial Audio with support for Dolby Atmos is now available as a native experience in Mercedes-Benz vehicles for the first time, making a joint commitment to deliver to customers around the world know the best music. experience Apple Music with Spatial Audio is fully integrated through the MBUX infotainment system in Mercedes-Maybach models, the EQS and EQS SUV, as well as the EQE and S-Class, equipping these vehicles with studio-quality sound better than in any concert hall. , and giving drivers a fully immersive listening experience with unparalleled, multidimensional sound and clarity.
“Sound quality is incredibly important to Apple Music, which is why we’re so excited to be working with Mercedes-Benz to make spatial audio in Apple Music available natively in the car for the first time,” said Oliver Schusser , vice president of Apple. Apple Music and Beats. “Spatial Audio revolutionizes the way artists create and fans listen to music, and it is an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes-Benz, we now have even more opportunities to bring fully immersive music to our subscribers around the world.
“We are joining forces to offer our customers a benchmark music experience unmatched in the industry,” said Markus Schäfer, Mercedes-Benz Group AG chief technology officer and member of the management board. “We are proud that our vehicles will be the first non-Apple devices to feature immersive Spatial Audio with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels by seamlessly integrating hardware and software.”
Mercedes-Benz drivers who already subscribe to Apple Music have immediate access to an ever-growing selection of songs and albums available on Spatial Audio from some of the world’s biggest artists covering all genres, including hip-hop, country, latin, pop, and classical. Apple Music also offers curated Spatial Audio playlists like Driving in Spatial Audio and Hip-Hop in Spatial Audio, where listeners can find and discover songs from their favorite artists. In addition, subscribers can access the entire Apple Music catalog of 100 million songs, thousands of editorially curated playlists, and daily selections from the world’s top music experts, including all the artists and hosts who broadcast in his Apple Music 1, Apple Music Hits and Apple. Music Country radio stations live live.
Virgil Abloh’s limited edition Mercedes-Maybach, released to consumers last month, was one of the first cars in the world – and the first model in the Mercedes-Benz lineup – to offer this superior, multidimensional soundscape powered by the Burmester high-. finish the 4D sound system. The system includes 31 speakers, including six 3D speakers that emit their sound from above, four near-ear speakers in the front seats, and an 18.5-liter subwoofer; eight sound transducers (two per seat); two amplifiers; and 1,750 watts of power. The technology will soon be in other models.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and empower people with innovative services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
About Apple Music
Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, award-winning Apple Music celebrates musicians, songwriters, producers and fans with a catalog of more than 100 million songs, expertly curated playlists, and the best artist interviews, conversations and global premieres with Apple Music Radio. With original content from the most respected and loved people in music, autoplay, time-synchronized lyrics, lossless audio and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping the listeners to discover new music and enjoy. their favorites, while empowering the community of global artists. Apple Music is available in more than 167 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online. music.apple.com, most popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.
About Mercedes-Benz
Mercedes Benz AG is responsible for the global business of Mercedes Benz Cars and Mercedes Benz Vans, with approximately 172,000 employees worldwide. Ola Källenius is Chairman of the Board of Directors of Mercedes Benz AG. The company focuses on the development, production and sale of passenger cars, vans and vehicle services. In addition, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio includes the Mercedes Benz brand with the brands Mercedes AMG, Mercedes Maybach, Mercedes EQ, G Class, as well as smart brand products. The Mercedes brand offers me access to digital services from Mercedes Benz. Mercedes Benz AG is one of the largest manufacturers of luxury passenger cars in the world. In 2021 it sold about 1.9 million passenger cars and almost 386,200 vans. In its two business segments, Mercedes Benz AG is continuously expanding its global production network with around 35 production sites on four continents, while preparing to meet the needs of electric mobility. At the same time, the company is building and extending its global battery production network on three continents. Since sustainability is the guiding principle of the Mercedes Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society in general. The basis for this is the sustainable business strategy of the Mercedes Benz Group. The company thus assumes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
Press Contacts
Jessica Bass
Apple
Apple Media Helpline
(408) 974-2042
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