Global smartphone shipments fell 17 percent year-on-year from October to December (Q4) 2022, according to a new report from research firm Canalys. Global smartphone sales are down 11 percent in 2022 due to the difficult macroeconomic environment. Following past trends, Apple took first place in the fourth quarter and registered its highest quarterly market share ever at 25 percent thanks to strong demand for the iPhone 14 series. Samsung came in second, followed by Chinese smartphone brands Xiaomi, Oppo and Vivo, at the bottom. top five. Samsung accounted for the bulk of global smartphone shipments for all of 2022.
Analytical company Canalys informed On Tuesday, global smartphone shipments fell 17% year-on-year in the fourth quarter of last year. For the year as a whole, shipments fell by 11 percent to less than 1.2 billion due to the difficult macroeconomic situation in 2022.
With the launch of the iPhone 14 series in September, Apple has become the largest smartphone vendor worldwide in the fourth quarter of 2022. Despite declining demand and production problems in Zhengzhou, the Cupertino-based company increased its market share to 25 percent from 20 percent in the fourth quarter of 2021.
Samsung came in second with a 20 percent market share, but was the largest supplier for the entire year with a 22 percent market share, up from 19 percent a year ago. However, Apple came in second with a 19 percent market share.
The Canalys report shows that the top five Chinese smartphone makers failed to grow their market in the fourth quarter. Xiaomi maintained its third position with an 11% market share in the fourth quarter compared to 13% last year. Its shares fell mainly due to problems in India. Like Samsung, Oppo also recorded growth of one percent compared to the fourth quarter of 2021 and ranked fourth with a market share of 10 percent compared to nine percent in the same quarter last year. While Vivo retained the fifth position with a market share of eight percent.
Overall for the year, Xiaomi gained a 13 percent market share, while Oppo and Vivo gained nine percent of the market.
“Smartphone vendors have struggled in difficult macroeconomic conditions throughout 2022. The fourth quarter marks the worst annual and fourth quarter performance in a decade,” said Canalys Research analyst Runar Bjorhovde. He believes that compared to the fourth quarter of 2021, market performance in the fourth quarter of 2022 showed an increase in demand and an easing of supply problems. The holiday sales season helped reduce inventory through improved promotional incentives.
The research firm predicts smartphone makers will approach 2023 cautiously, prioritizing profitability, cutting costs and protecting market share. Canalys expects the smartphone market to grow steadily or modestly this year. “While inflationary pressures will gradually ease, the impact of higher interest rates, slower economic growth and rising labor market pressures will limit market potential,” said Le Xuan Chew, an analyst at Canalys Research.