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Apple launches Today at Apple Creative Studios


Today at Apple Creative Studios the program will hone creative passion in areas such as music, film, photography, and art and design, and will be available to young people who are facing significant arts education. Through eight to 12 weeks of programming, mentors – in collaboration with Apple and community partners – will take participants through a curriculum of hands-on sessions, knowledge of the interior industry, and give ongoing feedback on the projects. creative skills of the participants. In addition to developing creative skills, our mentors and community partners will nurture participants ’self-expression and encourage them to bring about social change in their own communities. At the end of the programming, Apple will host a celebration and showcase of the participants ’latest work at their local Apple Store or in the community.

“Creativity and access to education are core values ​​for Apple, so we’re absolutely excited to launch today at Apple Creative Studios in Los Angeles and Beijing and bring this meaningful program to many more cities this year,” he said. Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Building on our long history of using boutiques as a place to welcome local artists to educate and inspire, Creative Studios is one more way we provide free art education to those who need it most.”

Today at Apple also offers public sessions open to all, led by inspiring artists who provide mentoring experiences to young participants in Today at Apple Creative Studios. Everyone is invited to sign up for these sessions

Today at Apple Creative Studios – LA

Today at Apple Creative Studios – LA focuses on developing the talents of young musicians. Working with the Music Forward Foundation and the City Centers ’Institute of the Arts and Social Justice, Creative Studios LA amplified the stories of emerging talent through nine weeks of free programming where participants learned the creative direction, the writing and production. Participants will create a visual album – called “LA Love Letter” – that hones their new skills to share their stories through music, design and images all using iPad, Apple Pencil, Beats headphones, and iPhone, as well. GarageBand, Procreate, Notes, and the Camera app. The young creators will be guided and mentored by Grammy Award-winning producer Larrance “Rance” Dopson, documentary photographer and filmmaker Bethany Mollenkof, and Apple Music’s global editor-in-chief of Hip-Hop and R&B Ebro Darden, with timely sessions special. taught by additional artists. Creative Studios LA will also give participants unprecedented access to Apple Music creatives and executives like Zane Lowe during their Industry Week, where they can seek advice from experts to make their journey further.

“Music Forward aims to transform young people by breaking down barriers of gender, poverty and race, and moving them towards the paths of success,” said Nurit Smith, executive director of the Music Forward Foundation. “Apple shares our commitment to empowering diverse voices in the creative arts and we are proud to work hand in hand on Today at Apple Creative Studios – LA to foster creative discovery, career graphics, and provide opportunities for Los Angeles youth. . ”

Today at Apple Creative Studios – Beijing

In collaboration with the China Foundation for Poverty Alleviation and the Foundation for Chinese Social Entrepreneurship, Today at Apple Creative Studios – Beijing will provide hands-on experience and a career creation mentor to young migrants living in Beijing who they did not have the opportunity to express themselves creatively. For 12 weeks, Beijing’s programming themes explore photography and videography, music and app design through iPad, Apple Pencil, Beats headphones, and iPhone, and GarageBand, iMovie, and Procreate. Mentors include iPhone photographer Eric Zhang, drummer Shi Lu, and app designer Sun Yong, among others.


“Youth is our future, and young people today in China were born at a time of rapid economic growth and heavy responsibility,” said Wang Peng, deputy executive director of the China Foundation for Poverty Alleviation. “We work with Apple at Creative Studios Beijing as it aligns with our vision to integrate social resources and encourage young people to solve social problems in innovative ways, and to be part of a new generation that is creative, collaborative and socially responsible. ”

Today at Apple Creative Studios is based on Apple’s history of providing free educational programs at Apple Store locations around the world Today at Apple, and career development opportunities through programs such as the Community Education Initiative . In the United States, it is expanding on Apple’s Equity and Racial Justice Initiative to help break down systemic barriers and advance racial equity.

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