Apple is expanding today into Apple Creative Studios

May 24, 2022

PRESS RELEASE

Apple is now expanding into Apple Creative Studios, offering new opportunities to creative young people

Select Apple Store around the globe will host all new Creative Studios sessions open to the local community

CUPERTINO, CALIFORNIA Apple has unveiled plans to bring its Today Creative at Apple Creative Studios initiative to even more creative young people from underrepresented communities around the world. The expanded program offers tutoring, training and resources for career growth in a wide range of artistic disciplines, which now include new curricula in app design, podcasting, space audio production and film. This year, Creative Studios will launch in seven new cities, including Nashville, Miami, Berlin, Milan, Taipei, Tokyo and Sydney. He will also return for his second year in Chicago; Washington, DC; New York City; London; Paris; Bangkok; and Beijing.

“Our stores have long provided a platform to showcase the great talent of local artists, and our sales teams are proud to play a role in fostering creativity in their communities and creating a place where everyone is welcome,” he said. said Deirdre O’Brien, Apple. senior vice president of Retail + People. “We are extremely grateful to our Apple Creative Pros, our members of the retail team and our local partners, who together allow us to expand access to free arts education and mentoring to even more communities.”

Designed to support young people facing barriers to receiving quality creative education, Creative Studios connects participants with Apple mentors and more than 30 nonprofit community partners who specialize in areas such as books and storytelling, app design , radio and podcast, and photography. movies, and TV. Participants will receive hands-on education, training, and feedback on their projects. In addition to cultivating participants ’creative skills, mentors encourage them to think about how their talents can encourage social change in their communities.

Apple Store locations in selected cities are also publicly hosted today in Apple Creative Studios sessions. Led by established artists who lead young participants in Creative Studios and Apple Creative Pros, these free events will be open to the public, with registration available at apple.com/today.

“It was an honor to share my passion for Apple technology and storytelling with these young people,” said Rudy P., an Apple Creative Pro at Apple Carnegie Library in Washington. “Technology came into my life at a young age and completely changed my trajectory. My hope for these published authors is that they will continue to tell the stories of their lives. The world needs their point of view. “.

Last year, more than 400 young people participated in Creative Studios programming. Communities celebrated the books, movies, and music that participants developed, and showcased participants ’art via Apple TV, Apple Books, and Apple Music.

This year’s program includes:

App Design (New York)

New this year, Creative Studios New York provides mentoring, insight, and resources to women and non-binary creatives while conceptualizing applications to drive social impact.

Books & Storytelling (Miami, Washington)

Creative young people in Washington hone their skills in creative writing and visual storytelling while creating their own books, audiobooks and storyboards. In Miami, Apple joins fellow O, Miami community in a program for emerging artists BIPOC + to discover the narrative through the creation of micro audiobooks.

Music, Radio and Podcasts (Berlin, Nashville, Chicago, Paris)

Aspiring musicians in Berlin learn about radio production while exploring belonging themes with the guidance of inspiring mentors, working closely with Refuge Worldwide and Open Music Lab. In Nashville, in collaboration with the National Museum of African American Music, the program will specialize in spatial audio recording giving participants access to Apple Music studios. In Paris, participants build skills in creative storytelling, audio engineering and recording through a new programming focused on podcasting. And in Chicago, creative young people from the Southwest Side will amplify their own narratives and stories around the theme of belonging and identity through an experience focused on radio production and audio / video experimentation.

Art and Design (Taipei, Milan)

Creative Studios in Taipei and Milan connect mentors with aspiring young designers as they explore identities while designing, creating and promoting content that represents themselves and their communities. In Milan, participants have the opportunity to create an inclusive media landscape through a program that celebrates the diversity of fashion, art and design led by Afro Fashion, while the Taipei program creates a safe space for young people. to explore gender and identity through. creativity. These programs guide participants through production, provide mentoring and inspiration, and create access to resources and insights from the design industry.

Photography, Film, and TV (London, Sydney, Beijing, Tokyo, Bangkok)

Participants in London and Sydney will discover identity, culture and representation while creating short documentaries and building skills in filmmaking, directing and editing, with feedback and insight from established artists. In Beijing and Tokyo, participants will receive professional guidance to immerse themselves in photography and videography as a means of telling their stories. In Bangkok, Apple is joining the Saturday School Foundation community partner for a second year, giving young creatives the opportunity to explore a wide range of Apple-led sessions taught by Apple’s Creative Pro team. This in-store six-week program focuses on photography and music creation.

About Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and enable people with innovative services including the App Store, Apple Music, Apple Pay and iCloud. More than 100,000 Apple employees are dedicated to making the best products on earth, and leaving the world better than we ever found them.

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