Apple is building on its commitment to privacy by unveiling new efforts on Data Privacy Day
January 24, 2023
PRESS RELEASE
Apple builds on privacy commitment by unveiling new education and awareness efforts on Data Privacy Day
Cupertino, California In celebration of Data Privacy Day, Apple today unveiled a new set of educational resources designed to help users take control of their data.
As threats to the privacy and security of personal information are growing, a new session today at Apple will educate users on how they can safeguard their data. And to drive awareness of the importance of data privacy, Apple has also partnered with Apple TV+ Ted Lasso star Nick Mohammed in “A Day in the Data Life of an Average Person.”
These educational efforts build on Apple’s long history as a privacy leader, with innovations that give people more insight into how their data is being used — and more tools to protect it. As a company that believes privacy is a fundamental human right, Apple designs features like App Tracking Transparency and Privacy Nutrition Labels, which put users in the driver’s seat when it comes to their data.
Protecting user privacy with Apple today
Starting Saturday, January 28, a new session today at Apple, “Take Charge of Your Privacy on iPhone,” will explore features such as Mail Privacy Protection, security control , location services and passkeys. In this session, participants will learn how they can customize each feature based on their individual privacy preferences.
Today at Apple offers free creative sessions to help customers get the most out of their Apple products. This new 30-minute session will be available at all Apple Store locations worldwide, and customers can now also sign up for Group Bookings and schedule a session for their group, organization or class.
Anyone – regardless of experience level – can sign up for Today at Apple sessions at their local Apple Store by registering at apple.co/skills-privacy.
“We created today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features,” said Tracey Hannelly, senior director of Engagement and Retail Marketing at Apple. “We’re excited to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”
Build in privacy from the ground up
Privacy is built into every Apple product and service from the ground up, from the moment users open their devices to every time they use an app. Apple products and features include innovative privacy technologies designed to minimize the amount of user data that anyone can access.
This is why Safari pulls trackers off the track. That’s why the Health app keeps user records under wraps, and why Siri learns what the user needs instead of who they are. These are just a few of the dozens of privacy features that Apple has built into the foundation of every product and every service it creates.
Apple believes that every user should have a clear view of how their data is used, and tools to decide when to share their data and with whom. The whimsical short “A Day in the Data Life of an Average Person” invites users to follow Apple TV + Ted Lasso star Nick Mohammed through his average day, explaining how bad actors misuse data – and how Apple works to keep your personal information safe.
“At Apple, we’re focused on designing devices, features and services that keep users in control of their personal data,” said Erik Neuenschwander, Apple’s director of user privacy. “Over the years we have built powerful privacy controls into our operating systems. This film and our new Today at Apple session will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do.”
This commitment to transparency and control—and to privacy protection innovations in its technology—gives Apple users more choice and more control over their personal information. In Data Privacy Day and every day, the teams at Apple push this work forward. Learn more about Apple’s privacy features by visiting apple.com/privacy.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and empower people with innovative services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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Trevor Kincaid
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