May 24, 2022
PRESS RELEASE
Apple introduces new Apple Watch Pride Edition bands
A new Pride Shot on iPhone campaign will be launched in June
CUPERTINO, CALIFORNIA In celebration of Pride Month this June, Apple released two new Pride Edition bands featuring dynamic Pride pride faces in support of the global LGBTQ + community and the equality movement. This year’s Pride Edition Sport Loop features a color gradient with the word “pride” woven directly into the band. Apple is also launching a new iPhone Shot pride campaign on Instagram that captures the essence of artists and figures in the global LGBTQ + community.
Apple is proud to build on its long-standing support for LGBTQ + advocacy organizations working to bring about positive change, from Encircle, an organization that provides life-saving programs and services to the LGBTQ + community and their families, to Project Trevor, the whole world. the largest organization for suicide prevention and crisis intervention for LGBTQ + youth. Other advocacy organizations that Apple supports include the Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL. Now in its seventh year, the Apple Watch Pride Edition bands and watch faces illustrate the ways the company stands with, supports and is proud of the LGBTQ + community.
Pride Edition Sport Loop
Members and allies of the LGBTQ + creative community at Apple have been inspired to provide a new expression of pride through this unique design. Using the comfortable, durable and adjustable Sport Loop design, Apple has used a new technique to remove some of the double-layer nylon textile loops on the band to reveal the word “pride” in a cursive style inspired by “hello” original. “Hello – posted on the first Macintosh in 1984 – which gives the word a new, three-dimensional look.
The team designed a color gradient that incorporates the original colors of the rainbow with those drawn by various flags of pride, including clear, pink and white skies, depicting transgender and gender-nonconforming individuals, and black and brown, symbolizing the Black and Latinx communities. The colors also represent those living with or dying of HIV / AIDS.
Pride Threads Watch Face
Inspired by many flags of pride, this new watch face combines colors to represent the strength and mutual support of the LGBTQ + movement. Mirroring the woven loops of the Sport Loop, each vibrating thread loop contributes to the overall composition of the watch face. Colored wires move as the Digital Crown on the Apple Watch is rotated, the display is tapped, or the user’s wrist is raised. Apple also includes a new App Clip feature in the band’s packaging to provide a simple and convenient way for customers to instantly access the watch’s new dial.
Pride Edition Nike Sport Loop
A new Nike Sport Loop Pride Edition celebrates the full spectrum of the rainbow and features a rainbow-colored Nike Bounce face that accompanies the new band. Along with Nike’s Be True collection, the Sport Loop honors individuals who extend the sport to future generations and inspire others to feel the joy of being truly themselves. Be True is part of Nike’s broader commitment to the LGBTQ + community, which focuses on recognition, advocacy, inspiration and education.
A new Pride Shot campaign on the iPhone
From Harvey Milk Plaza in San Francisco to Paulista Avenue in São Paulo, the Shot on iPhone pride campaign will showcase images of an illustrious group of intersectional creatives, celebrating current queer pioneers in places of historical significance for the LGBTQ + movement. Coming soon to @apple on Instagram, the series features works by photographers Ryan McGinley at the Stonewall Inn in New York; Evan Benally Atwood at Window Rock in Arizona; Meinke Klein at the Homomonument in Amsterdam; Caia Ramalho on Paulista Avenue in São Paulo; Lydia Metral in Plaza de Chueca in Madrid; and Collier Schorr at Harvey Milk Plaza in San Francisco, with Baobei.
Prices and Availability
- The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for $ 49 (US).
- The new Pride Edition bands are available for order today from apple.com and in the Apple Store app, and will be available in Apple Store locations beginning May 26th. The Nike Sport Loop Pride Edition is also coming soon nike.com.
- The new Pride watch dial will be available today, and will require Apple Watch Series 4 or later with watchOS 8.6, and iPhone 6s or later with iOS 15.5.
- Both the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop are compatible with any Apple Watch.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and enable people with innovative services including the App Store, Apple Music, Apple Pay and iCloud. More than 100,000 Apple employees are dedicated to making the best products on earth, and leaving the world better than we ever found them.
Press Contacts
Lance Lin
Apple
(408) 974-5036
Renée Felton
Apple
(669) 276-2182
Apple Media Helpline
(408) 974-2042
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