Apple highlights black voices during Black History Month
January 26, 2022
Apple highlights black voices during Black History Month
In celebration of Black History Month, Apple is highlighting Black business and innovation, and amplifying Black voices with a variety of exclusive content and curated collections. Throughout the month, users can listen to special episodes of “The Message” on Apple Music 1 that discuss black creators ’contributions to culture and the importance of health and well-being in the community; joins new workouts honoring Black History Month on Apple Fitness +; discover new podcasts from black creators about health, wellness, culture, and history on Apple Podcasts; and much more. Starting today, customers can also enjoy a special edition Unity Lights watch face and order the new Apple Watch Black Unity Braided Solo Loop.
Apple Music is launching a campaign around the theme Music is Healing. Special episodes of “The Message” in Apple Music 1 feature in-depth conversations between Ebro Darden, head of Apple Music’s Hip-Hop and R&B editorial, and guests. Radio episodes will contextualize contemporary issues surrounding the health and well-being of blacks, and highlight the historical perspective, successes, and contributions that blacks have made to culture. The music programming on the Apple Music Browse, Genre and Radio pages highlights various interpretations around the themes of Movement, Black Love, Celebration and Peace. Apple Music TV will also feature full-day purchases of campaign-inspired music videos.
Apple Fitness +
To support users in their journey of health and wellness, Fitness + will feature new workouts that pay tribute to Black History Month, including playlists dedicated to celebrating black artists, as well as two new meditations led by Fitness + trainers Christian Howard and JoAnna Hardy, focused. on the themes of gratitude and awareness. Throughout the month, users also have the opportunity to participate in the Unity Challenge and win a limited edition prize, closing their Move ring seven days in a row. The inclusive Fitness + trainer team will also be wearing the new Apple Watch Unity band to celebrate Black History Month.
On February 7, Fitness + will also release a new episode of Time to Walk, an inspiring audio experience on the Apple Watch, featuring activist Ayọ Tometi, one of the founders of the Black Lives Matter movement. On this walk, he talks about how the assassination of Trayvon Martin deepened his commitment to activism, and why changing his name changed his outlook on life. On the same day, Time to Run, an audio racing experience designed to help users become more consistent and better runners, will introduce a new episode with Fitness + trainer Cory Wharton-Malcolm as he trains runners across Atlanta, Georgia , with notable views such as the birthplace of Martin Luther King, Jr., and the International Civil Rights Fame Trail.
On Apple Podcasts, listeners can browse a vast catalog of shows by Black creators and on Black history, health, wellness, and culture. Apple Podcasts has also invited seven revealing, future podcasting storytellers to share their critically acclaimed work alongside inspiring episodes. Listeners in the United States can discover collections curated by best-selling author, professor, and social commentator Roxane Gay; food writer, entrepreneur, and founder of Whetstone Magazine Stephen Satterfield; Former basketball player and sports TV personality Jay Williams; artist and poet Morgan Harper Nichols; founder of the Well-Read Black Girl Glory Edim reading network; and the founders of the financial literacy and lifestyle brand Earn Your Leisure, Rashad Bilal and Troy Millings.
Apple is launching a special edition Apple Watch Black Unity Braided Solo Loop and a corresponding Unity Lights dial inspired by Afrofuturism, a philosophy that explores the Black experience through a narrative of science, technology and self-empowerment. As part of this launch, Apple is supporting organizations focused on advancing inclusion in science and technology for communities of color through its Racial Equity and Justice Initiative.
Designed by members and allies of the Black creative community at Apple to celebrate Black history and culture, the Apple Watch Black Unity Braided Solo Loop and the face of the corresponding Unity Lights watch honor generations of Blacks across the diaspora African. This design symbolizes a common belief in the need for a more equitable world. The vibrant red and green colors of the pan-African flag appear as light speckled in the black band.
The band is complemented by the Unity Lights watch face, which was designed using 2D ray tracing, a technology never before implemented for a watch face. Each pixel on the screen simulates the light and shadow falling through and the movement of the clock hands simultaneously reveals and hides the light, changing dynamically throughout the day. The face of the Unity Lights watch can be customized to be a full screen or a circular dial, and includes a black and white option, check marks, up to four complications, and a monogram. IPhone, iPad and Mac users can also show their support for Black History Month by downloading Afrofuturism-inspired wallpapers available on apple.com.
U App Store highlights a full range of apps that enable Black health and wellness in all walks of life, from financial well-being to physical and mental well-being. Apple’s global editorial team will present inspiring stories about apps, developers, and influential voices that enable secure environments for Black communities. Among those individuals and applications are Black-owned applications like Irth that provide maternal health resources to Black women; Outdoor and nature apps like AllTrails, Merlin Bird ID, and Nike Run Club, which allow for solidarity among members of the Black community through fitness, nature, and collective care; three bold content creators who use Clubhouse, the social audio app, to level the playing field and raise the other; and games like “Insecure: The Come Up Game” – inspired by the famous HBO series “Insecure”.
Apple Books focuses on Black health and wellness by highlighting authors – such as Harriet A. Washington and Alex Elle – who address these multidimensional issues. With collections that explore his work, and other features that recommend the works of black writers in a variety of genres, Apple Books offers readers and listeners diverse perspectives on the richness of expression and experience. black.
Apple Maps users can learn about the history of blacks or discover businesses owned by blacks through curated guides. For users interested in expanding their knowledge of black history, check out the Atlanta features The famous black history sites of Auburn Avenue, National Park Foundation highlights National Parks Honoring Black History, The Philadelphia Inquirer gives users a way to Discover Philly’s anti-slavery sites, and Tinybeans outlines spots to learn about black history throughout Los Angeles, New York City, San Diego, Seattle, and Washington, DC Maps also helps users support black businesses with celebratory Guides from Complex Streetwear and black sneaker shops; EatOkra, with food guides from Carla Hall, KJ Kearney, and Pierre Thiam; and The Infatuation that highlights black restaurants in cities like Chicago, You love Me, and Philadelphia.
Apple TV app
The Apple TV app will feature curated collections by guests from prominent creators and Black stars – including Tiffany Haddish, Mekhi Phifer, Natasha Rothwell, Sam Richardson, and others – who have shared what they see to relax. Viewers can also discover a range of humor-based collections ranging from rest and romance to deep contemplation, as well as collections focused on well-being, spirituality and faith.
Throughout the month of February, readers and listeners of Apple News are invited to immerse themselves in the important work of today’s best black journalists. The audience can explain expert reports and analysis on the Black experience through curated collections, audio stories and episodes of Apple News Today, a daily audio briefing from Apple News available each morning of the week.
Shot on the iPhone
Apple Shot’s latest iPhone campaign, “Our Stories,” features photos and videos of four pioneers who are in the nexus of Black history – from an athlete to a costume designer, a music executive, and a Michelin-starred chef. Each individual shares stories about their inspiration, life’s work, and philosophy.
Prices and Availability
- The Black Unity Braided Solo Loop is now available on apple.com and in the Apple Store app, and will be available in selected Apple Store starting Tuesday, February 1st for $ 99 (US).
- The Black Unity Braided Solo Loop is compatible with Apple Watch SE and Apple Watch Series 4 or later.
- The Unity Lights dial will be available today and requires Apple Watch Series 4 or later with watchOS 8.3, and iPhone 6s or later with iOS 15.2.
- Apple Watch Black Unity packaging, Apple Store posts and the Apple Store app will feature the App Clip feature for customers to easily download the face of the watch, or customers can download it from apple.com.
- Fitness + is available as a subscription service for $ 9.99 (US) per month or $ 79.99 (US) per year.
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