Apple Gangnam will welcome the first customers this Friday, March 31 in South Korea
March 28, 2023
PRESS RELEASE
Apple Gangnam will welcome the first customers this Friday, March 31 in South Korea
Apple celebrates the dynamic Gangnam District with a special Today at Apple session with K-pop group NewJeans
SEOUL Apple today previewed Apple Gangnam, located in the lively, popular Gangnam district of Seoul. Apple Gangnam offers an exciting space for customers to explore Apple’s incredible line of products and services, receive exceptional support from highly experienced team members, and participate in free Today at Apple sessions to learn how to get the maximum of their products.
“At Apple, we’re always innovating to provide the best experience for our customers, and we’re so excited to open Apple Gangnam and share the best of Apple with even more people in Seoul,” said Deirdre O’Brien, senior vice president of Apple. president of Retail. “Our incredible team members look forward to connecting with customers and helping them find new ways to unleash their creativity with our incredible products and services.”
Apple Gangnam has nearly 150 highly skilled sales team members who collectively speak more than a dozen languages. They are all ready to help customers explore and get their hands on the latest Apple products, including the new iPhone 14 line with its powerful camera features and revolutionary security capabilities. The teams also help customers take advantage of key retail services, including the Apple Trade In program, monthly financing options, and Apple Pay, which recently launched in South Korea.
Apple Gangnam will be an exciting educational hub for attendees with a diverse offering of Today at Apple in a round table for a more personalized customer experience. Attendees can explore features on the latest Apple products and learn how to get started on their new device, or join Apple Creatives for sessions focused on GarageBand and Spatial Audio. For designers, photographers, musicians, or even first-time Apple customers, Apple Gangnam has a diverse offering of Today at Apple sessions such as:
- Skills: Getting started with Mac.
- Music skills: Getting started with GarageBand.
- Art Skills: Sketching Ideas in Notes.
- Photo Lab: Portrait Direction.
Participants can register for a Today at Apple session at apple.com/kr/today/gangnam.
Beginning April 1st, music fans will be able to experience the magic of Spatial Audio in a limited-time Pop-Up Studio, featuring rising K-pop group, NewJeans, from ADOR. On Friday and Saturday evening – at the hour, every hour from 5-7 pm – the participants will be treated with a special listening session with their hit track “OMG (Apple Music Edition).” During the 15-minute session, attendees will experience Spatial Audio’s industry-leading sound quality. The version of the song will only be available on Apple Music.
Located in the historically rich and fast-paced neighborhood of Gangnam in Seoul, Apple Gangnam features a uniquely designed double-height facade with an all-new gradient frit and mirrored coating treatment that blurs the top-to-bottom transition and changes the look in no time. different of day or seasons.
Apple Gangnam is designed with materials sourced from the region, including the tables, wooden wall, logo, facade glass, stone walls and floors. Like all Apple facilities, the Apple Gangnam and Apple South Korea operations run on 100 percent renewable energy and are carbon neutral.
In celebration of the opening of Apple Gangnam, customers are encouraged to listen to a curated Apple Music playlist which encapsulates the energy of the neighborhood’s creative inspiration and explores a tailored collection of movies and TV series on Apple TV inspired by new beginnings.
Apple opened its first store in South Korea, Apple Garosugil, in 2018. Last year, Apple Myeongdong debuted Apple’s first K-pop Today at Apple Remix session with K-pop supergroup SEVENTEEN, and Apple Jamsil at Lotte World Mall opened in 2018. December. Apple also launched the Apple Developer Academy and the Apple Manufacturing R&D Accelerator in Pohang last year, providing tools for the next generation of app developers to be part of the thriving app economy and offering educational programs and of free training for small and medium enterprises in general. the country And just last week, the long-awaited Apple Pay launched in South Korea, where customers can experience this service in all five Apple Stores.
Apple Gangnam will welcome its first visitors on Friday, March 31 at 5pm local time. The opening of Apple Gangnam is by reservation only. Registration begins March 29 at 8 a.m
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and empower people with innovative services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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