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Apple developers expect App Store ecosystem revenue and sales to grow by 24% by 2020


For a subset of developers in the App Store, purchases and public offerings have nuanced tracks, allowing them to grow their businesses even further. In a conservative estimate for Europe and the U.S., the study found that more than 75 app-based companies for which iOS apps are central to their businesses have become public or have been acquired – with a total rating of more than $ 510 billion at the time of its offer or sale.

Bumble launched in 2014 with a team of less than 20 people. Fast forward seven years is Bumble Inc. has become the parent company of its namesake, the first Bumble woman, and the Badoo dating app, which now welcomes 42 million active users worldwide. The February 2021 IPO of Bumble Inc. it has raised $ 2.2 billion and the company says the App Store and iOS ecosystem are “inextricably linked” to its success.

“For the entire team, the IPO was a real moment of validation,” says Miles Norris, Bumble’s head of product. “It will allow us to accelerate our growth in more markets and scale our mission, which has always been to create safe, healthy and just relationships in all facets of a woman’s life. To achieve this kind of change, you must it reaches many people, and the App Store has allowed us to do that. ”

Success seems different for every app on the App Store. Apple’s goal is to provide developers behind each app, regardless of size, the tools to build a thriving business and provide a great app experience for Apple users.

Developers in Every Country Reach the Customers of the World

The study found that the App Store allows app companies of all sizes to reach customers in 175 countries and regions.

Versa is the developer behind it Pasta, a photo and video editing app from Shanghai, China, that has been downloaded nearly 8 million times by App Store users in 173 countries and regions. Since Makaron launched in 2018, its valuation has increased by 172 percent, from $ 55 million to $ 150 million in 2020, and its staff has increased from 25 to 125 employees.

“The App Store has helped us connect with customers around the world,” says Tianyi Cai, CEO of Versa. “As a small company, we didn’t have the resources to become international on our own, but Apple gave us the tools we needed to expand. For example, we would never have understood that we would be in Turkey, but analytics from the App Store gave us a really clear sign that we wanted to go there – and now people love us. ”

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