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Apple cuts iPad production in half to save iPhone 13

Apple is reported to be seriously curtailing iPad production to address the iPhone 13’s production problems.

The report is based on Nikkei Asia, which claims that Apple produced 50% fewer iPads than planned in September and October.

Apple is said to be siphoning off components from its tablet lineup as well as older iPhones to support its new iPhone 13 lineup.

This suggests that the global chip shortage is hitting Apple more than it thinks. Apple warned that supply restrictions would impact its iPhone and iPad lineups during its Q3 2021 earnings report in July, but it also appears to have downplayed the impact somewhat.

Bloomberg reported last month that Apple had to cut its production plans for the iPhone 13 family by as much as 10 million units. The company hoped to ship 90 million units of the iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max, and iPhone 13 Mini.

It looks like component suppliers Apple Broadcom and Texas Instruments have struggled to provide the required number of components.

This isn’t the first time Apple has borrowed components from its tablet line to feed its hungry smartphone line. In fact, it did the same trick with last year’s iPhone 12 lineup as the COVID-19 pandemic hit supply lines hard.

While not as popular as Apple’s line of smartphones, iPad demand is still strong. This has led to significant delays in iPad shipments in recent weeks.

Earlier claims that “everyone but Apple” would suffer from the chip shortage seems to be far from justified.

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