Apple announces the new iPhone SE: a powerful smartphone in an iconic design
March 8, 2022
PRESS RELEASE
Apple announces the new iPhone SE: a powerful smartphone in an iconic design
The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photo Styles and Deep Fusion.
Cupertino, California Apple today announced the iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price. The iPhone SE comes in a compact and durable design, and, along with iOS 15, offers a seamless user experience. The new iPhone SE features impressive upgrades including the A15 Bionic’s performance, which powers advanced camera capabilities and makes almost any experience better, from photo editing to intensive operations such as gaming and augmented reality. Along with 5G, longer battery life and improved durability, the iPhone SE comes in three stunning colors – midnight, starlight and (PRODUCT) RED.1 The iPhone SE will be available for pre-order this Friday, March 11th, with availability starting on Friday, March 18th.
“The iPhone SE has been an incredibly popular choice with our existing users and new iPhone customers, thanks to its iconic design, exceptional performance and affordable price. This year we’ve built the most powerful iPhone SE. and durable, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 line that also unlocks advanced camera features like Smart HDR 4, Photo Styles and Deep Fusion, ”he said. Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “And with 5G, iPhone SE gives users faster downloads and uploads, higher quality video streaming, real-time in-app interactivity, and much more. Providing the latest generation of technology and performance at this price is something only Apple can do. “
Iconic Design with a 4.7-inch Display
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The iPhone SE is as durable as it gets, and features an aluminum and aerospace glass design, now with the toughest glass in a smartphone on the front and back – the same as on the back of the iPhone 13 Pro and iPhone 13. IP67 for water and dust resistance, the iPhone SE is designed to protect against spills.2 The iPhone SE features the famous Home button with Touch ID – an easy, private and secure alternative to accessing apps, authorizing purchases from the App Store, making Apple Pay transactions, and more.
A15 Bionic: The latest smartphone chip
Apple’s silicon power offers cutting-edge performance and cutting-edge capabilities over the iPhone. The ultra-fast A15 Bionic – introduced with the iPhone 13 – comes with the iPhone SE and makes almost any experience better, from launching applications to managing demanding jobs with ease. A15 Bionic includes a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making the iPhone SE up to 1.8x faster than the iPhone 8, and even faster compared to older models. The 16-core Neural Engine is capable of 15.8 trillion operations per second, allowing for faster machine learning computing for third-party apps, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15 and dictation on the device. Perfect for photography, gaming and augmented reality experiences, the A15 Bionic makes every action fluid.
Built for efficiency, A15 Bionic works in conjunction with state-of-the-art battery chemistry and tight integration with iOS 15 to enable better battery life on iPhone SE. Even with its compact form factor and new technologies like 5G, the iPhone SE has a longer battery life than the previous generation 4.7-inch iPhone models. The iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.3
New Camera Experience Powered by A15 Bionic
The iPhone SE features a completely new A15 Bionic-powered camera system, with a 12-megapixel ƒ / 1.8 aperture Wide camera that offers incredible computational photography benefits, including Smart HDR 4, Photo Styles, Deep Fusion and Portrait Mode.4 Introduced with the iPhone 13 Pro and iPhone 13, Smart HDR 4 uses smart segmentation to apply various adjustments for color, contrast, and noise to the subject versus the background. This ensures that the faces are properly exposed in challenging lighting, and renders people in the same photo individually, with different adjustments optimized for the lighting and skin tone for each person. Photo Styles allows users to bring their personal photo preferences to any image while also benefiting from Apple’s multiframe image processing. Default and custom preferences work in scenes and subjects, and, unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure that important elements, such as the skin, are preserved. Deep Fusion uses advanced machine learning to do the process pixel by pixel, optimizing structure, detail, and noise throughout each part of the photo. The image signal processor in A15 Bionic provides significantly improved video with reduced noise, especially in low light, with better white balance and a more true skin tone.
5G comes to iPhone SE
5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places – like watching family with higher quality HD FaceTime calls, too when they are in cellular data and not in Wi. – Fi.5 With iOS 15, SharePlay in 5G unlocks powerful sharing experiences like watching HDR movies or TV shows in sync with friends while on a FaceTime call. And the Smart Data mode intelligently saves battery life by automatically transferring the iPhone to LTE when 5G speed is not required. Support for 5G worldwide is growing, with more than 200 carriers in more than 70 markets and regions supporting it by the end of the year.
With iOS 15
iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and discover, and smart features to do more with the iPhone. Now FaceTime calls feel more natural with spatial audio and a new Portrait mode, SharePlay offers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users to reduce distraction, notifications are redesigned, and Live Text is used. -intelligent device to recognize text in a photo and allow users to take action. Apple Maps brings great ways to navigate and explore the world with a three-dimensional city guide experience and walking directions in augmented reality. The weather is redesigned with full-screen maps and more graphical data views, Wallet adds support for home keys and state IDs, and privacy controls in Siri, Mail, and more places in the system also protect the user information.6
iPhone SE is the environment
Like the iPhone 13 Pro and iPhone 13, the iPhone SE is designed to minimize its impact on the environment. The iPhone SE is made from recycled materials, including 100 percent rare earth recycled materials in the Taptic Engine and audio magnets, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled tin in the logic board solder. main. The redesigned packaging eliminates outer plastic packaging, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. The iPhone SE meets Apple’s high standards for energy efficiency and hassle-free numerous harmful substances.
Today, Apple is carbon neutral for global corporate operations, and by 2030, it expects to have a net zero climate impact across its business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transportation, customer use, charging, to recycling and material recovery, will be 100 percent carbon neutral.
Prices and Availability
- The iPhone SE will be available in 64GB, 128GB, and 256GB models at midnight, starlight, and (PRODUCT) RED starting at $ 429 (US).
- Customers in Australia, Canada, China, France, Germany, India, Japanu UKu USand more than 30 other countries and regions will be able to pre-order the iPhone SE starting at 5 am PST on Friday 11 March, with availability starting on Friday 18 March.
- Customers can get iPhone SE for it $ 17.87 (US) one month before trading from apple.com/store, in the Apple Store app, and in the Apple Store locations.7
- The iPhone SE is also available through Apple Authorized Resellers and selected carriers.
- Apple provides customers with a number of in-store and online services. From personalized support and advice from Apple Specialists to convenient delivery and collection options, Apple ensures that the best way to buy Apple products is from the Apple Store and apple.com/store.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and enable people with innovative services including the App Store, Apple Music, Apple Pay and iCloud. More than 100,000 Apple employees are dedicated to making the best products on earth, and leaving the world better than we ever found them.
- Every iPhone SE (PRODUCT) RED purchase contributes directly to the Global Fund to fight pandemics such as COVID-19 and AIDS.
- The iPhone SE is resistant to splashes, water and dust, and has been tested in controlled laboratory conditions with an IP67 rating under the IEC 60529 standard (maximum depth of 1 meter up to 30 minutes). Resistance to splash, water and dust are not permanent conditions. Resistance may decrease due to normal wear and tear. Don’t try to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damages are not covered by the warranty.
- Up to 50 percent charge in 30 minutes with 20W or higher adapter (sold separately).
- Portrait mode in iPhone SE has the ability to recognize people.
- A data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calls are available in select markets and through a selection of carriers. Speeds are based on theoretical throughput and vary according to site and carrier conditions. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular.
- Some features may not be available in all regions or in all languages. For more information on iOS 15, visit apple.com/ios/ios-15/features.
- This option is available to qualified customers and requires a 24-month payment loan when you select Citizens One or Apple Card Monthly Cards (ACMI) as your checkout payment type at Apple. IPhone activation is required with AT&T, T ‑ Mobile / Sprint, or Verizon for purchases made with ACMI at an Apple Store. Fees and shipping are not included in ACMI and are subject to the cardholder’s variable APR. Additional ACMI terms are in the Customer Agreement. Additional terms of iPhone Payments are at apple.com/legal/sales-support/iphoneinstallments_us.
Press Contacts
Stephanie Ng
Apple
(669) 276-0496
Alex Kirschner
Apple
(408) 974-2479
Apple Media Helpline
(408) 974-2042
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