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Android steps up pressure on Apple to ‘fix texting’ and roll out RCS to iPhone

Google is upping the ante in its pressure campaign on Apple’s refusal to adopt the RCS standard for text messaging.

The Pixel maker is blaming Apple for the problems iPhone and Android users are having with text messaging, including poor media sharing quality, no read receipts, and the ability to send text messages over Wi-Fi.

Indeed, while messages from Apple to Apple are based on proprietary infrastructure that works over data and Wi-Fi, messages from iPhone to Android are based on ancient MMS and SMS formats.

The green bubble blue has lasted too long, Google says, and it’s asking Apple to move away from its walled iMessage garden and embrace the cross-platform Rich Communication Services (RCS) standard.

Google is now calling on like-minded people to “Help @Apple #GetTheMessage” with a tweet. Google believes that this change will benefit both Apple and Android users.

Indeed, reaching out to Apple users is a change of tactic from the previous strategy to promote how the transition will benefit non-iPhone users in the first place and prevent Android users from being bullied. He has also used Drake’s “Texts Go Green” in previous campaigns.

On the new webpage Google launched today, the company notes:

  • The iPhone uses legacy technology for Android group conversations, so you can’t leave a chat even if you want to.
  • Photos and videos often come out tiny and blurry because the iPhone continues to use SMS/MMS.
  • Texts from iPhone cannot always be sent to Android over Wi-Fi, causing your messages to remain unsent and messages to hang if you don’t have cellular service.
  • SMS and MMS do not support end-to-end encryption, which means your messages are not as secure.
  • The iPhone makes it difficult to read texts on Android phones due to the use of white text on a bright green background.
  • Without read receipts and input indicators, you can’t know if your Android friends have received your message and if they’re responding.

Google also highlights sympathetic news articles and social media posts from those who are also annoyed by Apple. This will certainly step up Google’s efforts, but it’s unlikely that Apple will heed the call, at least in the short term. iOS 16 brings a host of new Messages features, and RCS isn’t among them.

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