The Blue Cross Blue Shield Association continued its executive recruitment on Tuesday, announcing that Dr. Adam Myers had joined the organization as Chief Director of Clinical Transformation at the end of September, with Christina Fisher taking over as Chief Financial Officer on November 1.
With these two new hires, BCBSA has added six new executives since CEO Kim Keck took over 35 health plans in January. The BCBSA did not immediately respond to an interview request on why the organization is recruiting its leadership team. But appointments come as the group places greater emphasis on health equity.
“I am delighted to welcome Dr. Adam Myers and Christine Fischer to the association — they demonstrate the collaborative spirit that is so important to advance our collective success,” Keck said in a press release. “Bringing their diverse backgrounds and expertise to our leadership team will be invaluable as we work to create a new model of affordable and fair care for the 111 million Americans on Blue.”
In his new role, Myers will work with the chief medical officers of BCBS companies to determine the clinical priorities of the system. He will also lead the organization’s clinical affairs department and BCBS, a subsidiary of healthcare research and management. In April, the nonprofit association unveiled a national strategy to halve racial inequalities in maternal health over five years. Later this year, the group also plans to focus on bridging racial differences in behavioral health, diabetes diagnosis and cardiovascular disease.
Myers comes to BCBSA from the Cleveland Clinic, where he served as Head of Community Health and Director of the Health System Health Program. He also chaired the Cleveland Clinic’s board on diversity inclusion and racial equality. The BCBSA did not immediately respond to a request as to whether this role was new to the organization.
In the meantime, Fischer will oversee BCBSA’s Finance, Information Technology, Application Development, and Information Security teams as CFO. She will also lead the investment department of the Blue Venture Fund. According to Digital Health Business & Technology, Blue Venture most recently participated in the $ 75 million WaySpring investment round organized by the drug addiction startup and the $ 38 million Series B round. Wider Circle is committed to leveraging hyperlocal social media to improve patient health literacy and outcomes.
Fisher previously served as CFO for the American Hospital Association. Her and Myers’ appointments coincide with the BCBSA strengthening its PR and policy teams.
This year, the BCBSA hired Sean Robbins as Executive Vice President, External Affairs; Keisha Brooks-Coley – Vice President, Advocacy; appointed Anshu Choudhry Vice President, Policy and Strategy Development; and named Katie McBreen as Vice President of Communications.