Wordle will remain free and will not display ads

Close-up of a word grid in Wordle with video and game words.

Screenshot: PowerLanguage / Kotaku

Creator behind Vardle, free browser puzzle game, has no plans to include ads in his suddenly super popular game, explaining in a recent interview that he doesn’t understand why some things can’t just be funny. Creator Josh Wardle also doesn’t seem interested in converting Wordle into a mobile game because he doesn’t like how many of these apps try to get as much of your attention as possible.

Wordle invites users to guess the hidden word in six attempts. Once you guess the word or run out of attempts, you have to wait until the next day for a new puzzle. Over the past few weeks, Wordle exploded in popularity and is probably filling your Twitter timeline with green and yellow rectangles… This is a very simple game that for many people has become a great way to start the morning like a cup of delicious coffee for your brain.

You can expect that since Wordle becoming more and more popular, the creator can plan to monetize their hit. But in a recent interview BBC Radio 4 (that was noticed Eurogamer,) Wardle said he had no such plans.

“I don’t understand why something cannot be just fun,” Wardle said. “I don’t need to charge people for this, and ideally I would like it to stay that way.”

Wardle didn’t seem interested in Wordle to mobile devices via an app, telling the BBC that it is “suspicious” of mobile games that continually distract players through settings such as push notifications. In fact, Wardle is quite content that his little puzzle game contradicts this.

“I love the idea of ​​doing the opposite of that – how about a game that intentionally doesn’t require a lot of your attention,” Wardle continued. “Wordle is very simple and you can play it in three minutes and that’s all you get. There are also no ads and I don’t do anything with your data. And this is also quite deliberate. “

Read more: Getting bored and leaving is how most games end for me now

So many video games these days, across all platforms, not just mobile, seem to be dedicated to sucking players in and grunting constantly to keep them playing. Far Edge 6 sent people emails urging them to come back and play more, even after some people spent over 30 hours on an open world shooter. Battle Passes have also become a popular choice. so that players will invest in the game and return day after day, solving problems for hours, until the season is over and they have not lost all possible rewards and items.

All this and much more has led to a situation where sometimes it seems that playing in some modern online games… So, having a game like Wordlebuilt around just playing a few minutes a day and then deliberately blocking you is oddly refreshing and I hope to see more. Maybe Wordle’s success will inspire a chain of copycats who will try to take a similar approach, a prospect that pleases me a lot.… After allI have many 60 hour open worlds to explore these days.

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