Why the Lego Star Wars Skywalker saga sold 3 million copies so quickly

Lego Princess Leia sits on a large pile of gold, coins and jewels.

Screenshot: Lucasfilm/Disney/Kotaku

WB Games announced today that Lego Star Wars: The Skywalker Saga had a massive launch, sold over 3 million copies worldwide, and set new records for Lego games on all platforms worldwide. In other words: this is the last lego star wars the game is one of the biggest releases of the year and one of the most successful star wargames decades.

If you are surprised by this news, you might be wondering why this family game is about toys and star Wars suddenly becomes one of the most important things of 2022. Well, the reality is that this will happen a long time ago, because lego star wars Games have quietly become a cultural phenomenon over the past two decades, filled with memes, nostalgic fans, and a large community of players who have been waiting for this game for a very, very long time.

First lego star wars the game came out in 2005 on PS2, Xbox, GameCube and PC. It took three prequels star Wars movies and recreated them in Lego form, complete with a large roster of playable characters, tons of secrets to find, and silly cut scenes that were fun to make. star Wars and his universe. Eventually it became one of the best selling PS2 games of all time and built a fan base that wasn’t just limited to Lego lovers or kids. It will appeal to anyone who loves silly video games, star Warsor if you just want a fun, simple game to play with your little sibling.

Over the next few years, as TT Games released a sequel, an updated collection and clone wars follow up, lego star wars has become more than just a popular game. It has become a cultural phenomenon. Players have created memes from everything in the game, including hidden franchise mini-kits, character UI profile pictures, and even the characteristic death cry of Lego Yoda. In fact, all the death noises in the game have become in their own way memes that the players created themselves. compilations of them online. And when social media became popular, it became common to see people swing Lego star Wars avatars on Twitter or elsewhere.

This is such a well-known part of the community that TT Games itself releases official, high-quality profile pictures on your Twitter account insofar as The Skywalker Saga launched earlier this month.

Since nostalgic love for lego star wars grew, as did demand for a big new entry in the franchise. For years, fans have wanted a remake of the original games with modern technology and new designs found in real games. lego star wars kits. And even though we got The Force Awakens Lego 2016 game, it wasn’t exactly what people wanted. Sure, it wasn’t a bad game, but it was based mostly on the same movie with a few fun casts of characters from other eras. star Wars released as DLC. Good, but not good enough.

Fans lost him in 2019 when TT Games announced The Skywalker SagaLego game that collects all nine star Wars movies in a giant open world package. For years the game has suffered from lag and the people who did it endured the grueling crunch, the fans mused endlessly. You can still find these video on youtube. Each screenshot and teaser was viewed by thousands of players and discussed around the world. Reddit and Discord.

Read more: Codes to unlock secret characters and ships Lego Star Wars: The Skywalker Saga

So when the game finally came out earlier this month and found itself one of the best star Wars games ever made– I wasn’t surprised to see the game blow up on YouTube, tik tak, Reddit and Twitch. She even entered the top ten most popular games on Steam. still in the top 50 to date. People have been waiting for this for years. Hell, some people grew up on a franchise and spent most of their adult lives dreaming of a big, new lego star wars game containing hundreds of characters and missions from all films. Needless to say, when this dream game finally materialized, people were a little excited.

Although its launch was huge, I look forward to The Skywalker Saga continue to sell well and is likely to be one of the best-selling games of 2022 and possibly the best-selling Lego game ever released. People love Lego. People love star Wars. People love big games. Combine them together and throw in a bunch of goofy memes and nostalgic PS2 memories and you have one of the biggest and (for some) most amazing video game success stories.

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