Gaming

Ubisoft’s blockchain and NFT strategy continue to face internal criticism

A group of cartoon rabbits look angrily at a gorilla.

Screenshot: Ubisoft

Ubisoft employees continue to object to the company’s plans to use blockchain technology to distribute NFTs (non-fungible tokens), among other things. bloomberg report.

An announcement outlining Ubisoft’s blockchain strategy on its internal message board was reportedly inundated with hundreds of negative comments, one of which said it was a “very awkward day” to work for the French video game conglomerate.

This latest round of criticism follows a Kotaku December 2021 report with a detailed description of such disclosure responses Ubisoft Quartza largely slandered An NFT platform that allows players to purchase exclusive blockchain-enabled in-game items. Only Quartz is supported Tom Clancy’s Ghost Recon Breakpoint at launch and has not yet expanded to other games in Ubisoft’s portfolio, likely because no one gives a damn about it.

But enough of the backstory. I know you’re all here to see how the Ubisoft workers dunk their bosses, and damn it bloombergreport.

“Are we competing with EA for the title of “Most Hated Game Studio by the Public”?” — wrote one of the employees of Ubisoft. “Because that’s how you do it.”

“I think the kids are calling this whole comment section ‘rationing,'” wrote another, before pointing to Ubisoft. constant problems with corporate culture. “Seriously, our trust in management has already been shattered by harassment cases, and now this?”

“You know what else makes a lot of money?” a third intervened, reportedly not afraid to use his real name to criticize Ubisoft’s decision making. “Making fun, impressive, groundbreaking blockbusters. Why don’t we focus on that?”

Update on 02/11/2022 3:56 PM ET: Ubisoft Leadership understandably dissatisfied with these comments available to the public.

Ubisoft Strategic Innovation Lab receivedreceived a lot of feedback and we take their support and concerns to heart,” a Ubisoft spokesperson said. Kotaku.How players can benefit has always been and will always be at the center of our thinking. At Ubisoft, we value these internal exchanges and believe they help make our games and our company stronger. However, sharing confidential information, including from internal forums, is a violation of our employment contract and, more importantly, a violation of the trust that team members place in each other to be able to freely express their opinions and have frank, productive discussions. . In light of this, we will not comment further.”

It’s unclear what impact this internal outcry will have on Ubisoft’s flirting with blockchain technology. Just two days ago, the developers Sandboxbasically a digital homeowner simulatorannounced a partnership with Ubisoft to introduce the Rabbids to the “Metaverse”. Yes, the same Rabbids who went on an adventure with Super damn Mario just a few years ago. Oh, how the mighty have fallen.


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