Super Mario Bros. promotional video and website launched.

Nintendo and Illumination have launched a new Movie Super Mario Bros. 30 second commercial and website recreating Super Mario Bros. Super Show! cartoon song since 1989.
You can watch Mario and Luigi’s rap and even visit the themed Plumbing Super Mario Bros. websitewhere you can learn more about their family business serving Brooklyn and Queens. The website even has an About Us section and some classic links in customer reviews.
About Us: Welcome to Super Mario Bros. Plumbing! We are brothers, and yes, we are super. My younger (but taller) brother Luigi and I were tired of dealing with gables to solve plumbing problems in Brooklyn on our own. A family run business, we strive to outperform the competition with our professional service. Thank you for visiting us! Mario & Luigi
There’s also a page that gives you a “404 Error” filled with warp pipes, and a career page that looks for a dispatcher, accountant, marketing manager, and driver. Last but not least, the website encourages US fans to “call or text” the following number: 929-55-MARIO.
You will hear voice message from Luigi (played by Charlie Day in the movie) if you call and will be linked to the community page if you send a message where you can sign up to stay up to date with exclusive updates.
What do you think of this impressive marketing gimmick? Comment below.