Square Enix has big plans for NFT and Metaverse Gaming

Large holographic image of Shinra's CEO from FF7 Remake.

Screenshot: Square Enix / Kotaku

It’s not even a week left until 2022, and another major video game publisher – this time Square Enix – praises the metaverse and blockchain games, planning to invest more resources in this dire version of the future. According to Square Enix President Yosuke Matsuda, the publisher may even release their own NFT (non-fungible tokens) at some unspecified point in the future.

In a New Years open letter posted on January 1stMatsuda introduced hundreds of buzzwords and phrases in an attempt to convince people that Square Enix’s plans for the metaverse, NFT, and blockchain technology are not terrible at all. While the letter touches on several different topics, including the metaverse and artificial intelligence games, much of it focuses on Matsuda’s excitement over NFT and the future of crypto.

According to Matsuda, 2021 was just “STC: Year One,” and he expects the technology to become “more widespread among the general public” in the future. It’s actually a little tricky to make out what Matsuda is trying to say, as the letter is more like someone copying and pasting buzzwords and ideas from elsewhere into a Word document trying to achieve a certain word count.

For example, here’s an excerpt from an email that talks about NFTs and how they seem to help people create custom content for some games.

“I understand that some of the people who ‘play for fun’ and who currently make up the majority of gamers have voiced their objections to these new trends, and that’s understandable. However, I believe there will be a certain number of people who have the motivation to “play to contribute,” which I mean to make the game more fun. Traditional games offered no explicit incentive for this latter group of people who were strongly motivated by inconsistent personal feelings such as benevolence and volunteerism. This fact is due to the limitations of the existing UGC (User Generated Content). UGC emerged solely out of people’s desire for self-expression, not because there was any explicit incentive to reward them for their creative endeavors. I see this as one of the reasons that there hasn’t been as much user-generated game-changing content as one might expect. “

My eyes dimmed when I tried to read this part of the letter, but not enough to skip a phrase that talks about how some people play games to “have fun” and how he almost sounds disappointed with it. Instead, Matsuda wants more players to “play to contribute,” like modders, for example – a thing that already exists but is now connected to technology that also encourages theft of art and contributes to an increase in e-waste and global warming due to large-scale digital mining operations. It’s also a scammer’s paradise, money hungry celebrities, and slimy crooks.

It should be noted that nowhere in this letter which is still endlessly ridiculed by game developers and social media players.Does Matsuda really lay out any detailed plans or ideas on how Square Enix will implement blockchain technology in their games, which gaming NFTs can be integrated with, or even any evidence of how this controversial technology will improve its video games. Instead, the letter is more like what it really is: a way to convince investors and shareholders that Square Enix is ​​fully involved in all of this NFT and the metaverse.

None of this should be surprising. Square Enix already dipped its corporate fingers into NFT water earlier this year. and then it became clear that the company had big plans for blockchain games.

Square Enix President Wants The Company To Join growing list of game publishers and studios that do act out, or apologizing for plans to bring NFT v video gamesUbisoft pissed off a ton of people (including some of its employees) last month. after announcing plans to introduce boring looking NFT hardware into Special squad Ghost a game that no one else plays. (Spoiler: Nobody seems to buy or sell this shit.) Other studios have announced NFT plans and canceled them or drove them away after the negative reaction of the players became too strong.

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