Announced last week at CES 2023.prototype of a new smart car from Sony and Honda seems to be taking a page from Elon Musk’s Tesla, allowing people to play PlayStation 4 and 5 games through the indoor screens. But Sony may also be planning to use the car as a way to advertise crap on the outside while you drive. Welcome to the future. It sucks.
Afila, Sony and Honda’s new smart electric car (electric vehicle) is a joint venture between two major companies, designed to leverage both Sony’s cutting-edge technology and Honda’s decades of vehicle production. The result is a new, super-trendy and high-tech electric car prototype that Sony claims will hit the streets in a few years. And when it does, presumably you’ll be able to use it for PS5 games.
Now, to be clear, you won’t be able to just pop a PS5 disc into the car as Afeela will be using cloud streaming to allow owners and passengers to play. PS5 and PS4 games on the go as long as you have a decent signal or internet connection. You will also be able to watch movies and TV shows on various screens inside the car.
But Afeela has more than just screens. No, like a weird future episode Drive my car after a reboot, Afeela also has an external widescreen display. Sony calls it the car’s “Media Bar” and says it will allow owners to display a variety of data, including the current weather and the car’s battery level. It can also be used to display different colors or images. Yasuhide Mizuno, CEO of Sony Honda MobilityAccording to the media panel, owners can “express” themselves by “sharing various information with others.” [the car]”.
Sony also has some less cool plans for this new media panel. During a presentation at CES Sony briefly ran ads Spiderman: No Way Home on an external screen. Nothing else was said about this brief moment of the event other than Mizuno suggesting that Sony is talking to partners about how they can create “fun and immersive” interactions using the media bar. It’s very similar to what Sony wants Afeelas to be billboards for mobile devices.
Of course, all this is still a few years away, as Sony and Honda say Afeela won’t come out until 2026. Considering how riddled with ads, smart TVs are already in 2023I don’t expect cars to be covered in screens and ads either. I think I’ll barely notice when I’m playing a stuttering PS5 game through the cloud in the backseat of Afeela. Anyway, I thought the future would be cooler.