In the magazine business, the back page is the place to find all the weird nonsense that we couldn’t fit anywhere else. Some may call it “filler”; we prefer “a whole page to make terrible jokes indirectly related to the content of the magazine.”
We don’t have (paper) pages on the web, but we still love terrible jokes – so welcome to our semi-regular Back Page feature. Today, Kate is trying to figure out what the hell we’re supposed to call this mid-June video game extravaganza if it’s not E3…
There will be no E3 this year. The Electronic Entertainment Expo — which, by the way, is the three E’s — has been running in one form or another since 1995 until it was canceled in 2020 due to the COVID-19 pandemic. But even then it was supposed take place: all participants were confirmed, the arena was booked, but there was simply not enough time to transfer it to an online event.
In 2021, still in the midst of the pandemic, it was only available online and it was a little raw, so it’s no surprise that the Entertainment Software Association, or ESA, decided to phase it out entirely in 2022. a bit like someone canceling a birthday party because they didn’t get enough responses to their invitations. However, the rest of the gaming industry has rallied to essentially throw their own birthday party. With the best cake. And Geoff Keighley.
(Oh, and fear not – E3 will be back next year. For now, anyway.)
So now we’re left in a very minor pickle: what should we call is this… an amorphous event? It’s not E3 anymore, and it seems a bit silly to call it that anyway, even if it’s a nice two-character shorthand for “many revelations” that fits well into the title.
Most gaming journalism publications seems to have settled on “Not-E3”, including us, presumably because it’s much shorter than “Summer Game Fest” and doesn’t do Geoff Keighley justice. But if the E3 really does go the way of the dinosaurs, we can’t call it “Not-E3” forever, can we?
Perhaps we need a good old democracy. What do you think we should call this week of game announcements, news, delays and updates?
As always, if you have other, better suggestions, write them in the comments.