Pokémon Donuts: Review – Pokéheads or Pokébutts?

Image: Lowell Bell

In honor of the release of Pokémon Brilliant Diamond and Shining Pearl, the Pokémon Company came up with a brilliant idea: partner with the Japanese company Mr. Donut and release a line of fried doughs throughout Japan inspired by some of our favorite Generation IV Pokémon. We can’t think of a better way to announce the release of a video game because who doesn’t love donuts? Seriously – other franchises have to get it. Metroid Dread Donuts EMMI? Jack Frost Donut for Shin Megami Tensei V? Yes please.

We are distracted. To find out what Pokemon donuts are, we went to our local Mr. Donut and bought all five varieties, of which there are two types. First, it is Furimuki donuts, which translates from Japanese roughly as “look over your shoulder.” Shoulder donuts are tricky, so we’ll call them Pokébutt donuts from now on.

The second type of donuts did away with the traditional ringed shape in favor of the disembodied Pikachu and Ivy heads, and they are simply called “Pikachu and Ivy donuts” in Japanese, which is not very fun, so we’ll call them Pokeheads.

We could only think of dirty signatures for this, so you better keep them to yourself.
We could only think of dirty signatures for this, so you better keep them to yourself. (Image: Lowell Bell)

Piploop, Pikachu and Evie received Pokebutt’s treatment. As you can see in the picture above, Mr. Donut has thoughtfully designed them to match the latest characteristics of each Pokémon as they eagerly look back at potential consumers (or malicious intent in Evie’s case).

There were two other varieties of Piplup donuts, Glaceon and Pachirisu, but they had the same flavor. This raises confusing questions as to whether all blue Pokémon taste the same, but perhaps this question is best left unanswered.

We only went with Piploop as he became the mascot of Brilliant Diamond and Shining Pearl in Japan and we had to eat five donuts already.

Pokébutt Donut # 1 – Piplup

The Piplup Donut is a simple donut with whipped cream and frosting on top, drenched in a sweet blue powder of suspicious origin. Donut’s staff declined to say if the blue Pokémon were harmed in making said powder, insisting that the substance was powdered sugar, but we retained our suspicions when we bit off our first bite.

Immediately, the inner whipped cream circle overlapped the flavors of the dough, blue powder, and icing, making this donut look pretty solid. But who doesn’t love whipped cream?

Verdict: 7.8 / 10 (but too much cream)

Unwrapped donuts
Image: Lowell Bell

Pokébutt Donut # 2 – Eevee

Eevee’s back is a melody of mixed flavors. A caramel icing sprinkled with coconut flakes covers the donut, and an inner and outer ring of chocolate sauce and whipped cream is sandwiched between the top and bottom halves.

One bite of the Eevee donut stunned us at first, but our second try, after some mental preparation, revealed a delicious variety inside. Bitter chocolate sauce and caramel icing work especially well together. It’s as if many tastes come together to pay tribute to how Evie harbors many possible evolutions.

Evie cutaway
Image: Lowell Bell

Verdict: 9/10

Pokébutt Donut # 3 – Pikachu

Despite being the mascot of one of the largest media franchises the world has ever known, Pikachu is derrierfilled with whipped cream and custard is disappointing on multiple levels.

First of all, the yellow frosting with a few drops of chocolate is a waxy, odorless substance. Like the Eevee donut, there are two rings of filling inside, although the whipped cream and custard cream weren’t quite as evocative as they were quite similar in taste.

All in all it wasn’t terrible and it certainly was edible, but the Pokémon poster baby still doesn’t fit in the shape of a Pokébutt donut.

Verdict: 6/10

Pokéhead Donuts # 4 and # 5 – Pikachu and Eevee

Pokemon head
Image: Lowell Bell

The heads of Pikachu and Eevee are functionally identical except for the appearance. Both donuts were adorned with milk chocolate for the eyes, although Pikachu had chocolates similar to M&M for his ruddy cheeks, and Eevee’s ears were adorned with dark chocolate pieces.

Both donuts were covered in a nearly odorless waxy frosting, a disappointment after the delicious caramel of another Eevee donut. And both were filled with whipped cream to the point where the two donuts could be mistaken for cream puffs. In fact, these two confections did not look much like donuts. Maybe it’s better to sell them at Mr. Cream Puff?

This is quite a disappointment considering the Pokéhead donuts were selling at a 250 yen markup compared to the 180 yen Pokébutts. Whatever the case, they were both delicious and, aside from the icing and lack of filling in both ears, they were good enough for who they were.

Verdict: 7/10

Some highs, some lows, some creamy mids. Feel free to let us know below how to spell the word “donut”, as well as which confectionery you think might work best for certain Pokémon.

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