Nintendo Says It Will Not Compete With Microsoft And Sony In An Arms Race

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Nintendo President Shuntaro Furukawa said the company will not seek to buy outside publishers and studios, as Microsoft and Sony have done.

Microsoft shocked the industry earlier this year by buying publishing house Activision for nearly $70 billion. This week, Sony completed the acquisition of Destiny Studios. Bangui about $3.6 billion.

These aggressive moves have led many to wonder if Nintendo will make any acquisitions itself, but during Nintendo’s investor briefing, Furukawa rejected this idea.:

Our brand was built on products created by our employees, and having a lot of non-Nintendo DNA people in our group wouldn’t be good for the company.

Back in November, Furukawa announced plans to spend up to 100 billion yen to support Nintendo’s internal development. It is clear that the company believes that the best way to maintain its position is to invest in itself, rather than buying third-party companies and attracting them to itself.

However, during the briefing, Furukawa added that Nintendo is not against takeovers in principle, but only if they are necessary. A good example is the purchase of Next Level Games, the developer of Luigi’s Mansion 3, which was initiated when the studio’s major shareholders expressed interest in selling their shares.

Speaking with bloombergTokyo-based consultant Serkan Toto added that he doesn’t think Nintendo will try to buy any studios or publishers:

It’s really hard for me to imagine which of the big ones they might be interested in buying. Nintendo will always be Nintendo. The company has always relied on its own games, and I see no reason why they should change.

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