Gaming

Nintendo recruits Japanese idol group King and Prince to promote Mario Party superstars

Image: Nintendo

With the launch of Mario Party Superstars just a couple of weeks later, Nintendo teamed up with J-pop group King & Prince for a new marketing campaign.

Following in the footsteps of Nintendo’s recent campaign with K-pop group TWICE, which has starred in commercials promoting Nintendo Switch and various games, this latest effort shows King & Prince members enjoying a good game or two Mario Parties in different settings.

The group takes part in several mini-games, and in the second clip, they even have Mario characters’ hacking hats on hand. Check them out:

Mario Party Superstars is coming to Switch on October 29th. If you’d like a copy by the time of release, pre-order options are now available.




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