Nintendo dominates Amazon’s 2021 gaming bestseller list

Image: Nintendo Life

There are many ways to buy and enjoy games nowadays, but it’s fair to say that retail giant Amazon is still a great option for many consumers. As a major player in the sale of games (and just about anything) it is interesting to see the best players of the year, and from a gaming standpoint, the results are intriguing for many reasons.

You can see regularly updated page for the USA store, although, most likely, it will now remain rough the same for the rest of the year. Interesting point number one is that you don’t see games until # 11 on the chart, and the top 10 is entirely made up of gift cards and digital store accessories. From Switch’s perspective, the $ 10 eShop gift card is numbered 3, while the officially licensed Mario-themed micro-SD card is numbered 8. More similar accessories and gift cards can also be found in the tables, showing that consumers are more than common sense in terms of realizing that they will need store credit and extended storage along with their system.

Surprisingly – or not, depending on your perspective – the first game is Super Mario 3D World + Bowser’s Fury in 11th place. It benefits from being a notable game with one of the longest running periods on the market (it was released on February 12th), but even so, it’s impressive that it shelved other major releases later this year. The Amazon US audience seems to love dancing too, as Just Dance 2022 on Switch will be the next game at # 14, perhaps thanks to its modest price tag.

The key point of intrigue is that all of the other physical games in the Amazon US top 50 are Switch games, with the vast majority of them being Nintendo games; Minecraft and Just Dance 2021 are third-party exceptions on the system. While it’s tempting to ditch the oatmeal and celebrate Nintendo’s dominance of one of the world’s most significant retailers, context is also important.

Findings like these show that Nintendo’s approach to the value of its retail games, especially the relative scarcity and size of discounts in stores or online retailers, pays off on sites like Amazon. With a large number of game publishers, the temptation to “wait for the discount” can arise, which invariably comes within a few months. With Nintendo games, you will have to wait a long time, and then the discounts will be so modest that it is not always worth the wait. Add to that the enthusiasm of Switch fans, and the continued desirability of physical copies for many, and you’ve got a focus on Switch.

Sony and Microsoft market segments are very different – major retail games are more likely to receive discounts, especially like downloads in the PSN and Microsoft Xbox stores, and both platform holders continue to focus on downloads through promotions and even digital versions of consoles. Then you look at services like Xbox Game Pass and you can easily see why PlayStation and Xbox have fewer physical buyers of exclusive games.

This list is also Amazon-only and is broken down by platform, although it’s still pretty surprising that multi-platform big players like FIFA 2022 and all sorts of shooters / other sports games aren’t featured.

However, as an indication of Nintendo’s ongoing cost-maintenance model and physical releases, Amazon’s chart is of interest.

And yes, Mario Kart 8 Deluxe and The Legend of Zelda: Breath of the Wild are still selling well after almost five years.

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