Nintendo and Tencent have had a solid partnership in the Chinese market, with Change the sale of consoles beating rivals in the country. With official sales now exceeding 4 million units, efforts continue to grow the user base and exploit more and more in a potentially huge market.
Daniel Ahmad, Senior Analyst at Niko Partners and a popular figure on social media, shared details about a new promotion that has been launched at IKEA and Holiday Inn Hotels in China to promote the system and Super Mario Party. The game was a relatively recent version in China alongside the online multiplayer update that has been launched around the world.
At IKEA some showrooms will be marked and give buyers the opportunity to try out the game. In case of participating Holiday Inn venues, the game will be playable for free in the lobby and Switch systems can be purchased as extra options for the rooms. As Ahmad explains, promotions make a lot of sense for the Chinese market, in particular.
It will be interesting to see how the Chinese market progresses for the Switch and Nintendo more broadly; the initial signs are positive and it is clear that if partnerships like these – with the Tencent distribution – pay off they will be enormously lucrative.