Netflix plans to break into the video game market. The streaming platform has hired a former Electronic Arts and Facebook executive, Mike Verdu, as its Vice President of Game Development. Netflix currently only offers movies and TV shows on its platform and has been aiming to expand into the video game market for a while now. Separately, Netflix has announced that it will launch two new services – Kids Recap Email and Kids Top 10 Row – aimed at making the platform more child-friendly.
According to a report from Bloomberg citing a source familiar with the matter, Netflix plans to broaden its horizons by entering the video game market by next year. Games may appear as a new genre of programming – similar to their documentaries and standup specials – and may initially be offered at no extra cost. Green is said to be referring directly to Greg Peters, Netflix’s Chief Operating Officer. The move is said to be a way for Netflix to grow further in saturated markets such as the United States.
Netflix has been on the forefront of the video game market for a while now. His first announcement in that direction it comes with free-to-play Stranger Things mobile game that was announced at E3 2019. In May, Netflix announced that he was looking for an executive to help bolster his investment in the video game market. The streaming platform has first experienced interactive movies and TV shows as well Black Mirror: Bandersnatch and Carmen Sandiego.
The streaming platform has also announced two new services designed to make the platform more child-friendly. The first is called the Kids Recap email feature that will send parents information about their children’s content preferences, recommendations based on their favorite programs on Netflix, and printable color sheets and activities inspired by their favorite movies, shows and characters. Netflix will also give parents the main themes and thematic graphics that show the programs most appreciated by their children. Parents will also receive tips to improve the viewing experience for children on Netflix and also set parental controls on the profile. This service will start on July 16 and will be launched for users who have an active profile of kids on their account.
The other addition to Netflix is the Top 10 line of kids. It will showcase the 10 most popular titles for kids – which will be updated daily – with their maturity ratings. Titles that make the cut for the Children’s Top 10 row will have a red “Top 10” badge on all devices. The list can be found on the “Kids” profile home page or in the “New and Popular” section in the menu bar. The Top 10 row of children is already live for users in 93 countries.