Nintendo’s translation recent Q&A meeting with shareholders has been published and shows the official translation of comments from company president Shuntaro Furukawa and representative and co-director Shigeru Miyamoto on the appointment of Chris Meledandri as the company’s “non-executive external director,” a news release May this year.
As explained by Furukawa, Meledandri is the founder of Illumination Entertainment, the clothing company responsible for the despicable Me series and partner with Nintendo for the upcoming Super Mario movie project.
In keeping with the tone of the Q&A session, Furukawa’s comments were quite warm (you can read them in the translation itself), but Shigeru Miyamoto has opened up a bit more (emphasis on the little) about the effect the board hopes Meledandri’s entry will have on the next “video content” and related projects. He also talked about how the idea of expanding Mario into movies was after experiments with mobile games showed the potential to reach an audience that Nintendo’s gaming systems couldn’t:
Although this has no direct links to his appointment as director, I have been working with Chris for over five years now on the film Super Mario. Through that relationship I think he really came to understand Nintendo’s point of view. I don’t think it’s easy for those involved in the outside world in creating media to understand Nintendo’s way of thinking, but Chris really understands why Nintendo creates characters and visual content.
We are working on visual and mobile content to expand our integrated hardware-software entertainment business worldwide. Work on mobile content has reminded us again that while Nintendo gaming systems may have reached some parts of the world, there are some places where they are not widespread. We started the phone business because it seemed very important to do activities that would encourage people to understand the Nintendo brand and to like Nintendo. It results in the realization also of the importance of visual content. Having video content and not just games, Nintendo will be able to expand its content around the world and become stronger as a company. The fact that we are a video game development company tends to create the wrong impression that we can even create movies easily. It’s true that the processes of creating visual content and developing games share some of the same ways of thinking, but there are also differences. The film business, including distribution, is in a period of transformation. In this context, we think that asking for Chris ’input, as experienced with many years of experience in Hollywood, will be of great help to us in the future.
Super Mario is the movie he is still in production with the release scheduled for 2022, and Nintendo has stated in the past how it is looking into animations for their other characters beyond Mario and his position. It looks like there are big multimedia plans underway for the company’s star rating, including – perhaps – a Donkey Kong project. Crossword puzzles let us know soon.