Summer is almost here – and what better way to kick things off than with a party in the middle of nowhere? From June 4 to June 20, Roblox invites Xbox gamers from around the world to come together for a virtual epic celebration inspired by the much-anticipated movie “In the Heights”.
Brought to life by “Hamilton” creator Lin-Manuel Miranda and visionary director Jon M. Chu, “In the Heights” tells the story of how a vibrant neighborhood comes together to keep its dreams alive. The musical features incredible performances that mix Latin, hip hop and rap influences to convey a universal message of hope, family and reunion. It’s the perfect backdrop for an uplifting and unifying event that celebrates the power of identity, culture and community like never before.
Taking cues from the film’s larger-than-life setting, we recreated a piece from New York’s lively neighborhood in Washington Heights in Roblox for this exclusive experience. Fans can cut them out, share a good vibe with friends, and choose from a variety of fun activities that celebrate the importance of community, while visiting various venues and reuniting with the film’s characters. The experience also includes extra cool, like free limited edition emoticons that you can use to dance alongside your fellow Robloxians. Also, don’t miss an exclusive Q&A with the cast, featuring Lin-Manuel Miranda, Anthony Ramos, Jimmy Smits, Dascha Polanco, Melissa Barrera, and even more!
The experience will be open for two weeks, so bring your best and come participate in the fun before it’s over! Together, we can make Roblox something really special, like Washington Heights.