Imagine the future with Dreams and Mercedes-Benz – PlayStation.Blog
The wonderful thing about the future is that it hasn’t happened yet – and so, theoretically, anything is possible with enough effort, imagination and collaboration. It is the thinking behind Mercedes-Benz’s latest initiative, which is intended to create a conversation around an idea: “Let’s imagine futures together.”
If there’s one thing we love to do here at Media Molecule, it’s to imagine. So when we heard about the project – which started in 2019 to Mercedes and SXSW’s me Convention, a life-long festival and “future lab” where experts and participants in the convention drafted, sketched and modeled their enduring and community visions of the future – we knew we wanted to be part of the dialogue.
We knew the perfect tool for that too: Dream, of course! Imagination and collaboration are at the heart of our creative platform, and we understand that – with the help of our fantastic community – we can build our interactive concept for a better future, and expand the scope of the project to fans of the game around the world.
“As a forward-thinking brand, we always encourage collaboration and creativity.” With Media Molecule we have found an excellent collaborative partner to take our engagement in the gaming community to the next level. Dreams offers the perfect space for game enthusiasts to conceive desirable visions of the future, ”says Bettina Fetzer, Vice President of Marketing at Mercedes-Benz AG. generations around the world. ”
“Dreams and Mercedes” is the result, a magnificent 2D narrative-based platform that presents a possible future: a world where AI takes care of all the work, and humans are free to nurture their connection with creativity, the natural world , and to others. Based on a concept by AI expert Alexandre Cadain and with input from the wider team at Mercedes-Benz, it has been brought to life through the direction and talent of Dreams community creator Scott Vanderburgh (known in the game as[[[[francesca_sciacca), more support from developers here at Mm.
“The best collaborations are the ones that result in something new, unexpected and exciting,” says Siobhan Reddy, our studio director here at Media Molecule. “Mercedes-Benz was an inspiring partner for our first Mm Co-Labs Project. Throughout the development, the Mercedes team encouraged us to let our minds wander and imagine the future. We were pleased to see our Dreams Specialist, Scott Vanderburgh, bring a completely different style of play to Dreams. Thank you Mercedes for being our first partner in an Mm Co-Lab Project – hopefully this will be the first of many. ”
You can play Dreams and Mercedes very soon: it will be released in Dreams under the title “Dreams and Mercedes-Benz” on July 8, 2021. We hope it inspires you to imagine your own vision of the future … especially since we will be in further collaboration with Mercedes-Benz to launch a confusing game around the theme of ‘Imagined Futures’, which will be managed in-game as Community Jam from July 13th to July 28th, 2021! We can’t wait to see what you do.
We’ll keep an eye on the social media hashtag #letsimaginefuturestogether, too, so feel free to post it alongside your finished ideas, thoughts and jam creations around this topic. We are waiting for you! (Is it a “future” pun? Well, we’ll take credit, though.)