Gaming

GTA publisher Take-Two buys Farmville Giant Zynga for $ 12.7 billion

Take-Two Interactive Software is acquiring Zynga for $ 12.7 billion, both companies confirmed on Monday, January 10. That whopping sum includes Take-Two’s payout of $ 9.86 a share, as well as Zynga’s debt to get the company into the mobile market.

This deal is currently the largest amount of money paid for an acquisition in history of the video game industrysurpassing Microsoft’s acquisition of Bethesda in 2020 for $ 7.5 billion and acquisition of Tencent in 2016 Clan war Supercell studio for $ 8.6 billion. Activision Blizzard struck a similar deal in 2015 when they bought candy crush developer King for $ 5.9 billion.

The most famous Zynga games include Farm villa and Words with friends, though Farmville finally closed in December 2020.… Take-Two – the third-largest gaming company in the West after Activision Blizzard and EA – owns 2K, Rockstar and Ken Levine’s new studio Ghost Story Games, so they are responsible for major series such as Bioshock, Borderlands, XCOM and Grand Theft Auto. Car theft.

Zynga is also developing Star Wars: Hunters, which is coming to Switch this year.

Take-Two Chairman and CEO Strauss Zelnik spoke about the deal in an official statement:

“We are thrilled to announce our transformative deal with Zynga, which will significantly diversify our business and strengthen our leadership position in the mobile segment, the fastest growing segment of the interactive entertainment industry.”

Frank Zibo, CEO of Zynga, expressed similar sentiments:

“Combining Zynga’s expertise in next-generation mobile devices and platforms with Take-Two’s best-in-class capabilities and intellectual property will enable us to further advance our mission of connecting the world through games, while achieving significant growth and synergy.”

There are certainly a lot of business buzzwords, but the general consensus is that T2 wants to diversify its portfolio with mobile games, and migrate your major franchises to mobile… It doesn’t hurt that Zynga has profitable line in poker, too much.

If you really love corporate speech, here is a full statement from two companies

Thoughts? What’s your favorite business word? Let us know in the comments!




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