According to report edgeMeta Horizon Worlds The metaverse app is so terrible that even the people who make it don’t want to use it. So, if you woke up this morning wondering, “I wonder if anyone has figured out what the metaverse is for?” you can be sure it’s still not.
Horizon Worlds is, according to these memos, “a synchronous social network where creators can create captivating worlds.” That is it Second Life, but in VR and with meta branding. The metaverse’s groundbreaking promises have always been as ambiguous and elusive as fairy dust, and no one has ever been able to specifically say what makes it special or different from the online spaces that have been around for decades. And despite the fact that in a world where no one under 30 knows what Facebook is, everything is at stake, it seems that Meta’s attempts to figure it out are going so badly that the creators themselves don’t even bother using it.
edge say they’ve seen internal notes from Meta (née Facebook) discussing how their flagship VR app for the so-called “Metaverse” – according to tester feedback – is so riddled with bugs, “quality issues” and “cuts”. that “it’s too hard for our community to experience the magic Horizon“.
“Many of us don’t spend that much time in Horizon and our control panels show this quite clearly.” edge Metaverse Vice President Vishal Shah wrote in a memo sent to employees last month. (I learned that dog food is the use of a product by staff before it is released to the general public.) “Why is that?” he continues. “Why don’t we love the product we created so much that we use it all the time? The simple truth is that if we don’t like it, how can we expect our users to like it?”
There is something terribly horrific about the fact that these supposedly internal messages are written in language that suggests a wry smile and clenched teeth.
This all comes after a hilarious car collision with several clowns last month when Mark Zuckerberg, the Great Senior Puba of the Meta, tweeted a colossally awful avatar graphic Horizon was playing sports. These sub-Nintendo Wii Mii were quickly redesigned, with promises of improved appearance it brought the app back to the PS3 era, but the damage was done. Meanwhile, it seems these internal notes have been flying around Meta HQ, demanding to know why his own staff isn’t logging in.
“Everyone in this organization should make it their mission to fall in love with Horizon WorldsThese harrowing notes from the Shah are said to be ongoing. “You can’t do it without using it. Log in there. Arrange time to do this with your colleagues or friends, both internally and publicly so you can interact with our community.”
Oh, it’s like taking a bath of gloating. To instruct staff to love something when only two weeks earlier there had been lamenting that external feedback had clearly shown the project to be unusable. If only they fucking loved him to keep getting better!
Perhaps the most deadly line of these notes edge say they read comes when Shah speaks out about how employees don’t work collaboratively, can’t “work with enough flexibility”. He continues:
“I want to clarify this point. We are working on a product that has not found a match for the market. If you are on HorizonI need you to fully embrace the ambiguity and change.”
The “Metaverse” so often promised by anyone looking to raise venture capital for their web3 concept is an ephemeral idea that doesn’t care about the specifics of reality during a funding round. And it’s only when someone has to sit down and start converting all this nonsense into real code and graphics that the mirage opens up.
It’s a brutal reality that the Meta seems to be trying to fight with the power of love. Perhaps next month they will try to make a wish.
We have reached out to Meta for comment, but have not received a response at the time of publication.