Like the rest of the tech industry, YouTube was forced to move from live events to virtual events earlier this year when it has closed its study spaces for creators and musicians. Four months later, with the pandemic diminishing, Google’s proprietary video platform now embraces live entertainment like never before. YouTube has partnered with Hollywood Park, a nearly 300-acre mega development in Inglewood, California, to host a massive live venue.
The “YouTube Theater” will be a three-story arena, 6,000 seats for shows ranging from traditional concerts to the type of events you’d associate with its namesake. Think of eSports and community creators and shows for the site’s dedicated contingent of gamers and vloggers. Maybe the Los Angeles Rams and Los Angeles Chargers – whose 70,000-seat SoFi Stadium is in the same complex – will enter as well. Of course, all those concerts, meetings and tours will feed back into the company’s main platform, creating feeds for the most live and on-demand content that users can watch on YouTube itself.
The Hollywood Park Project has already added an eclectic group of pop stars to perform at the YouTube Theater with the help of Live Nation. Pitbull, Black Pumas, Devo, Trippie Redd and Marina and the Diamonds will all be thanks to the venue for this year and next.
Formerly a historic circuit frequented by Hollywood royalties, the site has been converted into a massive mixed-use development, home to nearly 3,000 apartments, a sports stadium, a 300-room hotel and a 890,000-square-foot sales area. Construction of the theater is scheduled to be completed this summer.
Of course, it wouldn’t be a YouTube event without some social interaction. In this vein, the venue will feature a massive external screen that guests can reflect on and watch the clips. Google could also use it to highlight the same products it sells in this regard newly opened retail store debut in New York.
YouTube isn’t the first video service to handle live events, though the scale here may be unmatched by its nearest rivals. Take Netflix: the largest streamer the world owns The iconic Paris cinema of New York and organized earlier live comedy events. Disney and the rest of Hollywood, meanwhile, show up regularly Comic-Con to promote their biggest blockbusters. YouTube’s heavyweight creators – who run the gamut from jokes to serial game openers to beauty and makeup experts – will likely be frustrated by the possibility of taking the 6,100-square-foot theater stage.
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