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Univision will launch a global Spanish-language streaming service in 2022

Univision’s great streaming plans they take shape. Due date report what the Spanish-language media giant will do kick off a worldwide streaming service in the U.S. and Latin America sometime in 2022. The service will include a free, ad-supported tier (based on Univision’s existing PrendeTV), while paid subscribers will also get the “best” from the likes of Univision Now and Vix.

The network has also taken a not-so-subtle blow to Netflix, a future rival well known for its Spanish-language shows (including some co-produced with Univision). The upcoming offering will feature more original Spanish-based products than “any other streaming service,” Univision said, including more than 30 new originals in the first year. Appropriately, Univision has just hired Netflix content VP Rodrigo Mazon as its executive VP for streaming on-demand – it wants the recipe that made Netflix so popular among the Latinx community.

This represents a significant expansion for Univision. The company was founded in Miami and is heavily focused on Spanish-speaking Americans. If the unified service is successful, Univision will have much more influence on the international scene. The challenge, of course, changes perceptions. Netflix was already welcomed to this audience years ago, and it can be hard to convince people that it’s worth switching to (or paying extra for) a relatively new one.

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