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Twitter Protests Back Inside HBO Max Charged with Email Test Accidentally Sent to Subscribers

Illustration for the article titled Twitter Rallies Behind HBO Max Intern Charged Test Email Accidentally Sent to Subscribers

Photo: Presley Ann (Getty Images)

HBO Max has confirmed that one of its interns was behind the strange email sent by mistake to subscribers Thursday night, prompting a spate of support on Twitter as users came out to share their own horror stories of scams in working in solidarity.

The email went viral after confused subscribers noticed it for the first time in their inbox shortly before 9 pm ET and began sharing it. screenshots online. The subject line reads “Integration Test Email # 1” and the message contains only one line of text: “This template is only used for integration tests.”

The strange inaccuracy attached to such a big name in the industry has made the email ripe for internet fame. Memes came quickly. Jokes about “Integration Testing” being a new HBO Max series made the rounds. Mostly, though, people were just curious to know what happened, which the company clarified in a tweet about an hour later:

“We were wrong to send a blank trial email to a portion of our HBO Max mailing list tonight,” HBO Max confirmed in his Twitter account HBOMaxHelp. “We apologize for the inconvenience, and while the jokes piled up, yes, it was inside. No, really. And we helped them get through.”

Blaming the interior only sympathized with the meme. The topic started trending on Twitter when thousands of users offered their sympathies and shared their own embarrassing snafus. Examples included accidentally shutting down each device during a laser experiment at MIT, take Spotify offline around the world, and who could forget that time everyone in Hawaii had an alert an incoming ballistic missile which turned out to be a false alarm? Even Monica Lewinsky, who became a household name after her internship during Bill Clinton’s tenure in the Oval Office, took to Twitter on Friday to offer words of encouragement:

“Dear intern, it’s getting better.” ♥ ️ “

Some users have gone so far as to say that the intern did a favor to HBO Max by beating a ton of positive buzz on social media that wouldn’t have existed if it weren’t for his mistake. And I mean, they have a little point; it is an effective distraction from and technical difficulties some HBO Max users have reported it in recent weeks.

The overwhelming feeling on Twitter was clear: Hey, we’ve all been here. We hit up HBO Max to learn more about the fate of this inside (it would be a huge PR shot to shoot the face of the Internet week after all this!) And update this blog when we hear it.




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