U the reports were accurate: TikTok is expansion in job recruitment. To date, the company has launched a pilot program that allows people in the United States to apply for entry, membership and top-level posts by tagging videos uploaded to the platform using the hashtag # TikTokResumes. You can see a list of about three dozen companies participating in the pilot, as well as the jobs for which they hire, by visiting TikTok website dedicated to resumes. Some of the most notable participating brands include Shopify, Target and the Detroit Pistons. Candidates have until July 31 to run for the first series of posts posted on the platform.
Expanding in this way, the company says it “believes there is an opportunity to bring more value to people’s experience with TikTok by increasing the utility of the platform as a channel for recruitment.” And while it might seem strange for TikTok to push its users to upload video resumes, it’s a reflection of the fact that the platform has never been solely about viral dance videos. You can already find creators dedicated to helping other TikTok users build their careers. And as Gen Z faces uncertain job prospects after the pandemic, it makes sense for TikTok to support the demographic that forms a significant part of its user base.
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