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TikTok tries a Cameo-like option that allows users to pay for videos from custom creators

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Longer videos they are not the only news coming in TikTok. The short form video app has started to allow some users to pay creators for custom clips in the vein of the Cameo launch. With Big Tech copycats in the heat pursuit, it seems that TikTok is not against the idea of ​​borrowing features, as long as they help it maintain its grip on the Gen Z. For now, only users in Turkey and Dubai seem to have access to the test, according to social media posts spit out BuzzFeed.

The new feature is called “Shoutouts” and essentially allows you to request and pay for a video from a creator using TikTok coins, the in-app currency purchased with real money and used to deliver to others. It seems that creators can set a fee for their services, with the final product delivered to your inbox. Overall, your custom video may take more than a week to arrive as TikTok seems to review the clips first. After all, you don’t want the feature to become new Only Fans.

TikTok apparently sees screaming as a way for users to request happy birthday wishes and pep discussions from popular creators. However, it is currently unclear how many followers a person needs to have to earn money from screaming. Based on the ingenuity of their talent base, you can probably expect some of the results to be more creative than on-camera chats.

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TikTok isn’t the only social app that emulates Cameo. Facebook also works on “Super,” a service that allows paid users to interact with influencers in live streams. Meanwhile, Cameo faces gangbusters, according to his management. Last year, the video request service earned gross revenues of $ 100 million, 75% of which was paid to talent, it reports. Variety. It has grown 4.5 times since 2019, with famous users of the app transmitting 1.3 million screams in 2020 alone.

Cameo was recently esteemed $ 1 billion after raising $ 100 million from venture capitalists Google, Amazon and Japanese technology giant SoftBank.

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