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TikTok Jump allows creators to enrich their videos with ‘mini-app’ integrations

TikTok creators no longer need to add a “bio link”, at least to certain types of content. Today, TikTok introduced Jump, a new way for creators to add interactivity to their videos via third-party integrations. So, for example, a cooking video could present a list of ingredients via Sbatte, a recipe sharing app. You will also be able to add a quiz via it Quizlet, or breathing exercises away Breathwrk. The company has tried beta this feature before, but is now transitioning it to all users.

Some of the platforms that have been approved to work with Jump include the Whisk, Breathwrk and Quizlet, such as Wikipedia, StatMuse and Table. Others like BuzzFeed, Jumprope, IRL and WATCHA will launch in the coming weeks. Examples of added content include movie reviews and beauty tutorials.

The closest competitor to Jump would be Minister of Snapchat, which are essentially mini apps that allow you to buy movie tickets for Atom or have meditation exercises from Headspace. WeChat, the popular Chinese messaging app, also has its own line of mini apps.

“TikTok has become a destination to have fun and to learn,” Sean Kim, TikTok’s head of product, wrote in a press release. “Through TikTok Jump, we create that ‘last mile’ of our community’s discovery journey and help spark deeper action and interaction both on and off the platform.”

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