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TikTok Expands In Job Recruitment

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Illustrations for the article titled TikTok Expands on Job Recruitment - What Could Be Wrong?

Photo: OLIVIER DOULIERY / Contributor (Getty Images)

TikTok – a social media platform best known for its sober and academic exploration of chieftains subject often treated by its user base – it is currently developing plans to establish itself as a presence in the job recruitment space.

Surely Gen Z will use this as a moment to drive with decorum and maturity, and not as an opportunity to troll the Fortune 500 companies.

According to a new site that sponsors the project, known as Curriculum TikTok, the application now allows users in the United States to apply for entry, membership, and top-level positions by tagging their videos with the hashtag #TikTokResumes. The initiative is part of a pilot program that currently counts about three dozen participating companies, including Target and Chipotle, as well as selected media companies, including Meredith Corporation, ATTN and PopSugar.

While the intentions of the pilot initiative seem quite honorable – the society wants to help “support our community members looking for job opportunities” by encouraging our users to transform their traditional paper resume into a resume. digital or pitch elevator, ”for its website – the (temporary) foray into job recruitment seems to have enough speed bends embedded in it to at least give a break to some future candidates.

On the TikTok Curriculum Vitae site, for example, the platform specifies that, yes, resumes should be public so that participating companies can see them – adding a complicated and potentially embarrassing wrinkle for anyone looking for a job without the knowledge of the whether current employer or simply not a total exhibitionist.

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TikTok also notes that the hiring system is not uniform among the participating companies, meaning that it will be potentially difficult for prospective hires to track where their applications are within the hiring pipeline or if their resume has even been received or viewed at all.

A spokesperson for TikTok told Engadget that the company “… believes there is an opportunity to bring more value to people’s experience with TikTok by increasing the utility of the platform as a channel for recruitment.” And while it’s true that much of the platform’s Gen Z user base is currently struggling with a lack of employment opportunities – particularly given the devastating global pandemic we’re still the army escaping from our path – perhaps the its considerable reach and influence will be better served by increasing the causes and campaigns that its users care about.

Interested candidates will have until July 31 to submit their resumes for the first round of work published on the platform.


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