Spotify is expanding paid podcast subscriptions for all creators in the US as a means of monetizing more content. Since its launch in the spring with a dozen indie publishers, the premium option has been activated for 100 podcasts, according to the Swedish streaming service. On September 15th, subscriber-only content will be available to international listeners. While foreign authors will have to wait a bit to get their hands on the monetization tools.
The program itself is available through Anchor, a podcast creation platform that Spotify acquired along with the Gimlet podcast network in just a few minutes. $ 340 million in 2019. The company announced a win-win service for its entire user base, giving publishers the ability to receive commission-free subscription fees (for the first two years) from avid listeners. Spotify will begin to see a 5 percent cut in 2023. By comparison, Apple charges an annual fee of $ 20 for its program and reduces subscriptions by 30 percent in the first year and 15 percent thereafter.
Based on the lessons learned from the trial period, Spotify is introducing 20 new podcast pricing options to give creators more flexibility. It also allows publishers to upload a list of their subscribers’ contact addresses so they can better interact with them. This should help authors further promote their content through email marketing and notifications.
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