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Spotify acquires startups that can improve podcast discovery


Spotify has bought a startup called Podz that could make it easier to find new podcasts to listen to on the platform. It’s part of the massive podcast push of the streaming service that’s been going on for the past few years, which will likely continue, especially now that it has a paid subscription plan for the format. Podz uses machine learning technology to generate high-quality clips that feature key moments in a podcast that users can listen to. It could give potential new subscribers a preview – presumably a more vivid one of what a written description or random sample can provide – of what a podcast is all about.

As well as 9to5Mac note, the announcement comes later The Virgin said Facebook will launch podcasts next week. The social networking podcast product will allow listeners to create one-minute clips of audio shows to increase visibility and engagement. While the acquisition of Podz could give the discovery of podcasts a boost to Spotify, the company has introduced several features in recent years to bring audio shows in front of a new audience. In April, for example, it is launched a “Top Episodes” ranking for its graphics that gives users the ability to discover even relatively unknown podcasts. It is also added music and podcast search filters on its iOS and Android apps return in May.


In its announcement, Spotify said it will integrate Podz technology into its service and that listeners will see elements of its technology before the end of the year.

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