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Sony is “strengthening” PlayStation Now as it seeks to reach 1 billion people

A corporate strategy meeting today it comes just as some are questioning if Sony can ever innovate as before, and the company’s response is that it will “fill the world with emotion (or Kando) through the power of creativity and technology.”

These are the words of CEO, President and CEO Kenichiro Yoshida, when the company presented its plans to investors, explaining moves such as its recent streaming deals with Disney and Netflix, as well as PS5 shortcomings. The company’s goal now, is to increase the size of the community directly connected to Sony through devices or entertainment from $ 160 million to $ 1 billion.

When it comes to the in-demand console there is no big surprise. Sony sells every PS5 it can make, and despite the shortage of semiconductor components, it expects sales this year to exceed the 14.8 million PS4s sold the year after the launch of this console.

One thing to keep in mind is Sony’s ambitions of games and cloud subscriptions. Noting a deal with Jade Raymond Haven’s new development study, the company said it is looking to increase engagement on PlayStation Network, as it is its largest consumer-oriented platform. Without going into details, the statement says it will do this by “strengthening the PlayStation Now cloud streaming game service, and Sony intends to continue to invest in or partner with external studios in addition to investing in its internal studios to enrich the I know software offer. “

Execs anu mentioned to the ways to fight Xbox Game Pass, and it looks like we’ll see more of it in the future. PS Avà recently updated the streaming resolution from 720p to 1080p, and it wouldn’t hurt to have more updates (or maybe some exclusive content) in store. In the announcement, Sony explained that it will spend 20 billion yen (about $ 184 million) to “increase development, staffing and other costs in our internal studios.”

And that’s not all – as we’ve heard, a refreshed PS VR system for PS5 is on the way, and Sony told investors that “Sony AI and SIE are jointly developing AI technologies that can make the experiences of even richer and more fun game.

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