Second time in less than a year Peloton cheaper entry-level exercise bike… Starting today, you can buy the car without any additional accessories like cycling shoes for $ 1,495. That’s almost a 20 percent discount from the $ 1,895 price the company has sold the bike for since last September. Peloton is also cutting prices in Australia, Canada, Germany and the UK. At the same time, the cost of financing a car in the United States is reduced by $ 10–39 per month.
Notably, what hasn’t changed with today’s announcement is the cost of Pelton’s membership, which will still set you back $ 39 per month. You need this subscription to get the most out of your bike.
The announcement came the same day the company announced its fourth quarter. … Peloton has been one of the beneficiaries of the pandemic, at times battling people who couldn’t go to the gym to exercise. And you saw this in the financial performance of the company, where the net profit was a year ago. It is clear that Peloton is hoping the price cuts will help it regain some of its previous growth and attract new customers to its subscription offerings.
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