Paramount + is finally expanding into Europe – with a little help. ViacomCBS has made a deal with Sky to launch Paramount + in the UK, Austria, Germany, Ireland, Italy and Switzerland sometime in 2022. The agreement will make the streaming TV service available on Sky platforms in exchange for Sky’s expansion of ViacomCBS’s pay-TV channels such as Comedy Central.
You will have the option of both direct subscription to Paramount + and packages. Sky Cinema subscribers will receive Paramount + at no additional cost, while other Sky customers will need to add it to their accounts.
ViacomCBS did not provide information on pricing or local content differences, although it is notable that the broadcaster already has deals with competitors to host streaming shows in the area. Netflix and Amazon Prime Video have distribution rights Star Trek: Discovery, Picard and Lower decks in the UK, for example.
Paramount + is already available in the Americas, Australia, Hungary, Russia and the Middle East. However, this could have been the most significant expansion to date. Europe is a big market for streaming, and Sky’s influence in that region could put this service in front of people who wouldn’t otherwise think of it. It won’t take Paramount + to the level of heavyweights like Netflix or Prime Video, but it could help compete against narrowly focused competitors like HBO Max.
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