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Oculus lost one of its first VR ad partners in app after the reaction

Barely a week has passed since Facebook started advertising tests in the Oculus app and already the initiative has run into problems. On Monday, one of the few developers involved in the initial experiment of the announcement said it was pulled out of the test. Resolution Games tweeted that it had decided that in-app ads were not suitable for its multiplayer shooter game. Blaston then “listen to player feedback.”

The developer had encouraged its user base to leave their thoughts on an advertising feedback channel on their Discord server. As noted by Upload VR, angry players had also been bombarded Blaston on the Oculus Store and Steam shortly after its participation in the advertising trial was announced.

The Resolution Games decision marks a return for Facebook’s thriving advertising strategy for Oculus. After expressing more ads in Instagram and his main platform, the company risked irritating passionate gamers by bringing ads in VR. Unlike other services, Oculus is not free: An Oculus Quest 2 the headset only starts at $ 299. While Blaston it’s also a paid game.

Resolution Games indicated that the ads were not completely off the table and that it was exploring whether their title was free. Esca! may be a better option for them – indicating that free game developers may have an easier time implementing ads on Oculus.

In a statement, Resolution Games CEO Tommy Palm suggested that VR announcements may be inevitable. “Our mission at Resolution Games has always been to work to help the industry at large advance VR for the good of all involved. Sometimes that means being the first to test a few things to see what works and what doesn’t.” what doesn’t work, ”he said.

“If advertising in VR becomes inevitable as on other platforms, we want to ensure that, even if we have the opportunity to start over and do it right, we do so. We welcome all your feedback along the way so we can have a constructive conversation.” around this and create the best way forward. ”

Facebook has described the advertising venture as beneficial for developers, giving them another avenue to generate revenue. His eventual plan was to expand advertising across the Oculus platform and the accompanying mobile app. The tech giant has also tried to crack down on privacy issues, promising not to use Oculus data, including motion and camera data, for direct ads.

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