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L’Oréal’s ColorSonic Saves You From Hair Dye Disaster at Home

Image for an article titled L'Oréal's Colorsonic is a home-based hair-dyeing device that will save you from DIY-related disasters.

Image: L’Oréal

If you’ve ever tried to dye your hair with a home kit, you’ll understand why salons charge an arm and a leg for a good color. In an effort to remove the clutter in the process and make the results a little more salon-like, L’Oréal has created a portable device that sounds as easy as brushing your hair.

L’Oréal says its new Colouronic was developed in response to an ongoing pandemic that has forced barbershops around the world to close or severely restrict their options in an effort to slow the spread of covid-19. Add to that the millions of people stuck at home looking for something to do, and as a result, sales of do-it-yourself hair color kits have increased over the past two years. What hasn’t changed? How messy and messy the hair coloring process at home can be.

Coloursonic aims to change this. What looks like a giant handle comb is actually a portable dispenser with a nozzle that zigzags back and forth 300 times per second to help ensure even and correct distribution during self-application.

Image for an article titled L'Oréal's Colorsonic is a home-based hair-dyeing device that will save you from DIY-related disasters.

Image: L’Oréal

When you buy ColorSonic, which will unfortunately not begin shipping until 2023, you can buy refillable ink cartridges online in 40 shades of color to choose from. The cartridge retains the color and the developer (an oxidizing cream that helps the pigments penetrate deeply into the hair fibers and noticeably change their color) are completely separated until Coloronic is activated, after which they are mixed in precise amounts to keep both ingredients fresh. and as efficiently as possible.

To use the ColorSonic, you run its vibrating brush head through hair from root to tip and it will automatically apply the right amount of dye to prevent leaks, dripping and over-saturation. After 30 minutes, the hair can be rinsed and then styled as usual.

Image for an article titled L'Oréal's Colorsonic is a home-based hair-dyeing device that will save you from DIY-related disasters.

Image: L’Oréal

If the hair dye in the cartridge has not been completely used up, the cartridge can be removed from the ColorSonic and safely stored for subsequent rework or reapplications, as unused pigments and developer are kept sealed and separate.

Sounds great, right? Well, we still don’t know the price of the Coloronic (or the price of the color cartridges) because it’s still over a year away from launch, but for those who don’t dye their hair often, an initial investment could potentially be a more expensive decision than just visiting a salon. and entrust the work to a professional. However, for regular DIYers, L’Oréal also notes that each ColorSonic cartridge “uses less plastic per application than homemade hair dye” and comes with gloves that can be used up to 10 times before discarding. This way, the cartridges are potentially more cost effective and slightly better for the environment, as well as help you avoid the spread of the virus.


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