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Instagram tests Limits feature to curb targeted harassment


Instagram is testing a new feature called Limits, which allows users to block their accounts and restrict any potential interactions when they feel they are being targeted. Introducing the tool, Adam Mosseri, head of Instagram, referred to the recent Euro 2020 final in which England faced a flood of harassment after England lost to Italy when the match came to a penalty shootout.

“There is no place for racism and hate speech on Instagram,” Mosseri said in a video he … “It not only honestly screwed up when people are treated this way, but it breaks how Instagram works.”


In an effort to curb the platform’s harassment, Mosseri said Instagram plans to try to keep hate speech “as close to zero as possible.” However, knowing that it will probably not be possible to completely eradicate all forms of racism in the app, the company also plans to provide people with new tools that will allow them to “take back some power.” This is where Limits comes in. “We know that people are sometimes in temporary conditions of real risk and pain, and we need to give them the tools to protect themselves,” Mosseri said of this function.

In anticipation of widespread rollout, Instagram is currently testing limits in select countries around the world. Meanwhile, Mosseri has promised the company will reveal more about how it plans to tackle racism on Instagram in the coming months.

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