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Instagram is testing Interest Search to make results more intuitive

Instagram is working to make its search function more intuitive. The app is experimenting with changes that allow users to search for content based on by topic not account names or hashtags.

So far, Instagram searches have been pretty rudimentary. Typing the word “kittens” into the search bar will display results for specific accounts or hashtags, for example, but you’ll have to navigate different pages to actually find information about the kittens. But with the update, Instagram’s search for relevant content will be more like Pinterest, with a grid of photos and videos related to the topic.

“We’re experimenting with what we internally call interest-based searches,” said Instagram CEO Adam Mosseri in a video posted to Twitter. He added that the new search results are available for “a range of topics and a range of languages,” but Instagram is still “working on expanding” this feature. For now, users can view new results by looking for search terms that have a magnifying glass next to them.

Instagram has teased other important updates to its search functionality in recent months. The app is also working on a feature that will allow users to find products using the built-in camera, although the company hasn’t shared more information.

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