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How often do ads share your data on a daily basis? hundreds of times

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A photo: Michael Boccheri (Getty Images)

How many times do you think your privacy is violated every day when you surf the web? Maybe once? Twice? Several dozen times? turns out this daily number is in the hundredsin accordance with new report for the Irish Council for Civil Liberties (ICCL). Average European user data is shared with advertising and advertising intermediaries 376 times a day, twice that for Americans. that: 747 times a day, the report says.

That’s how often people on the Internet around the world are subjected to a little-known process called “real-time trading,” or RTB, according to ICCL, citing data from a “confidential” source. Live bet is the process that advertisers use to place bids on ad spaces on the page, auction style. Every time you load a web page, about 200 milliseconds where a web page shares data about you and your browser. Advertisers then offer a dollar amount for targeting their ads to that data bundle. The highest bidder takes the seat and their ad appears in front of you. RTB takes place on your desktop, in your mobile browserinside Programsor wherever there is advertising.

It turns out that the number of times a person’s browser can inadvertently forward their data depends on where that person is located. The ICCL report is the first report that actually attempts to quantify the number of these requests from state in the USA and different areas inside EU. On American soil, Colorado users sent the most RTB requests, a whopping 987 requests. per day, while only 486 people were sent in Washington, D.C.

Given that RTB requests are sent with every ad a person sees, you can also think of these numbers as a proxy for the number of ads people see per day. When the report says that people in California send 804 RTB requests per day, each of those requests is tied to an ad, which means that Californians also see around 800 ads per day across different platforms. In New York, where Gizmodo is based, people see an average of 814 ads a day.

More often than not, talking heads in the ad tech industry are saying that the data that RTB sent back to these ad tech players is not necessarily “identifiable” or linked to, say, specific data like your name or email address. Instead, these bid requests usually contain your IP address or your location among other so-called “anonymous” data which, actually, it is not as “anonymous” as industry figures think. The immigrants were persecuted and religious figures forced based on data that could easily be obtained from the bid requests that these people unknowingly transmitted from their apps and browsers every day.

European Privacy Law may not be perfectbut still one of the strictest on the planet, which means that ads a person in the EU sees that as much data can be leaked as in the US. Even the “worst” list of hubs across the pond was the UK, and the average user was found to send 462 RTB requests per day – less than half. their colleagues from Colorado.

These hundreds and hundreds of daily sent requests are conservative assessment of what is actually streamed from our devices, however. Outside all intermediaries in the network announcement ecosystem, Facebook, Amazon and Google – the so-called “triopoly” support the lion’s share of these RTB transactions. But the ICCL report focuses exclusively on Google’s activities, to the exclusion of the other two entirely.

Even one company is bad enough; ICCL estimates that out of the hundreds and hundreds of bid requests we submit each day, approximately 4,700 of these data are passed on to Google. Intermediaries, all operate with relatively little control. But given how European data watchers are opening investigations in the RTB process left and rightit seems that these organizations will not work in the shadows for too long.

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